Motorcycle sales down 40.8% in 2009
Decline slowed over final two quarters
According to numbers released by the Motorcycle Industry Council, motorcycle sales totaled 520,502 units, down 40.8% from the 879,910 units sold in 2008. The MIC also reports ATV sales were down 29.3%, for a total decrease of 36.9% for motorcycles and ATVs combined.
While those numbers are sobering, quarterly figures show an upward trend over the second half of 2009.
Retail sales dropped 32% in the first quarter of 2009, while a poor second quarter resulted in a dramatic drop of 42% in sales. The third quarter showed some improvement with a 40% decline in sales, and the sales decline slowed even further in the final quarter, resulting in the year-end decrease of 36.9%.
Divided by motorcycle segments, annual streetbike sales totaled 357,691 units, a drop of 41.5% from 2008. Scooters showed the largest decrease, down 60% in 2009, though that may be a result of a record sales boost in 2008 due to rising gas prices. Off-road sales fared better with just a 28.4% decline. Dual-sport sales dropped 42%.
The MIC’s figures include data reported by 19 manufacturers: Aprilia, Arctic Cat, BMW, Buell, Can-Am, Ducati, Harley-Davidson, Honda, Husaberg, Kawasaki, KTM, Moto Guzzi, Piaggio, Polaris, Suzuki, Triumph, Vespa, Victory and Yamaha. ATV figures do not include side-by-sides.
|2009 Year-End Sales Figures from the Motorcycle Industry Council|