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• Vespa 50cc Scooter Celebrates 50 Years Fifty years ago Corradino D’Ascanio penned his final design for Vespa, the Vespina (little Vespa) 50. The Vespa 50 was popular among the Italian youth market, spawning future generations of Vespa enthusiasts. To celebrate the anniversary of this influential scooter, Piaggio Americas is launching a five-week user-generated digital and social campaign highlighting the Vespa 50cc’s influence on the transportation and [...] more
• Piaggio Reports Q1 2013 Results The Piaggio Group reported an 11.6% drop in net sales for the first quarter of 2013, the result of a struggling economy and unseasonably cold weather in Europe and a flatlining two-wheeler market in Vietnam. There was however some good news in North America, Vespa sales in India and a 27.8% increase in Moto Guzzi [...] more
• Piaggio Reports 2012 Sales Results The Piaggio Group reported a 7.3% decrease in net sales and a 9.0% decrease in net profit for 2012, thanks in large part to a sharp decline in demand in Europe including an all-time low for motorcycle sales in Italy. Piaggio reported net sales of 1.406 billion euros (US$1.842 billion) in 2012, down from 1.516 [...] more
• Piaggio Lays Off Spanish Derbi Workers, Moving Operations to Italy Piaggio is laying off nearly 150 Derbi workers in Barcelona after failing to find a partner to acquire the Spanish motorcycle brand’s factory. Derbi, which the Piaggio Group acquired in 2001, has been based in Spain’s Catalan region since it was founded in 1922, but the fate of its Spanish staff was left up in [...] more
• Top 10 Motorcycle News Stories of 2012 As we count down the days until 2013, it’s time for a look back at the year that was in motorcycles. Here now, is our top ten motorcycle news stories of 2012. Check back for three separate lists, our top off-beat motorcycle news stories of the year, ten news stories to look forward to next [...] more
• Piaggio Secures €60 Million Loan to Fund Research and Development The Piaggio Group announced it has secured a €60 million (US$77.6 million) financing deal with the European Investment Bank to fund the development of new products. The seven-year loan will fund research and development projects at Piaggio’s Italian facilities. The loan is in addition to investments Piaggio already budgeted for the period from 2013 to [...] more
• MV Agusta Rivale 800 Selected Most Beautiful Bike at 2012 EICMA Show The 2013 MV Agusta Rivale 800 has been voted the most beautiful motorcycle of the 2012 EICMA Show in a poll of over 15,000 visitors to the show in Milan, Italy. The Rivale captured 35.5% of the votes to win the honor, well ahead of the new Ducati Hypermotard SP which finished second in the [...] more
• EICMA 2012: Aprilia RSV4 R Updated with ABS and Power Increase At October’s Intermot show in Cologne, Germany, Aprilia announced a number of upgrades to its RSV4 Factory, giving the sportbike more power, anti-lock brakes and a number of other updates. This week at the 2012 EICMA Show, Aprilia extended those updates to it’s slightly less upscale but still pretty damn good base model, the RSV4 [...] more
• Alleged Vespa Knockoffs Seized at 2012 EICMA Show Italian law enforcement agents seized six scooter models from the 2012 EICMA show in Milan, Italy, after receiving complaints they were counterfeits of Vespa scooters. The six scooters were seized by the Guardia di Finanza, a law enforcement agency operating under Italy’s Ministry of Economy and Finance whose responsibilities range from combating smuggling and financial [...] more
• EICMA 2012: 2013 Aprilia Caponord 1200 Officially Introduced in Milan The first images of the Aprilia Caponord 1200 broke last week but Piaggio has released new details and photographs of the adventure-tourer at the 2012 EICMA Show in Milan, Italy. Sharing its engine and frame with the Dorsoduro 1200, the Aprilia Caponord 1200 is the latest competitor in the adventure-touring segment, albeit with limited off-road [...] more