Harley-Davidson Motorcycles
Updated February 2021
Harley-Davidson motorcycles are divided into seven lines: Sportsters, Dynas, Softails, Touring, Trikes, and the limited-edition Custom Vehicle Operations line.
More than any other brand Harley-Davidson sells a lifestyle and its lineup of heavyweight cruisers, tourers and standards are some of motorcycling’s ultimate status symbols. While those with deep pockets and experience have their sights set on some of Harley’s most sought after bikes like the CVO Street Glide, the Wisconsin-based manufacturer has not forgotten the little guy (or gal). Harley-Davidson has made a concerted effort to lure new riders into the H-D fraternity by building motorcycles with low seat heights and affordable prices like the Sportster 883 Low.
Harley-Davidson has also recognized its need to diversify its offerings, with electric motorcycles like the Livewire, and Adventure Tourers like the Pan America all destined to put Harley-Davidson into markets it hasn’t entered before. The company also understands the need to attract youngsters into the world of two wheels and has taken a page out of its own playbook: bicycles. Harley-Davidson first made bicycles in the 1920s to attract women to the brand. Now it has a licensed line of balance bikes available for the littlest of kids out there, while the new formation of its electric bicycle division will bring people into the Harley-Davidson family that never thought they’d have anything to do with motorcycling.
It’s no secret that Harley-Davidson has faced some financial challenges the past few years. In an effort to tackle these challenges head-on, the company has launched the Rewire plan. In short, for the next five years Harley will invest its time and resources into strengthening and growing its most profitable segments: Touring, large cruisers, and Trikes. It’s also looking to expand or widen its offerings in the most profitable motorcycling segments (Adventure-Touring, for example) while solidifying its market share in key geographic areas (Austria, Germany, China, and Japan, to name just a few).
In addition, the Rewire plan also includes continued expansion into the electric market, while also growing its non-motorcycle business – like apparel and financial services. Crucially, another major Rewire goal is to further connect the customer’s engagement with the brand, and H-D plans to put data as an important tool to get there.
Harley-Davidson Sportster
First introduced in 1957, the Sportster line of Harley-Davidsons is one of many iconic Harley models still around today. Originally equipped with a 55 cubic inch overhead valve V-Twin, the Sportster has long been the “performance” Harley.
Harley-Davidson Softail
When the Harley-Davidson Softail first hit the scene in the mid-1980s, it debuted the 1340cc Evolution engine – the most advanced Harley-Davidson engine yet. The Softail also hid the rear shock, a clever design element to give the appearance of a hardtail, without the discomfort.
Harley-Davidson FLT Touring
When you think of Harley-Davidson, one of the many things you think of is touring bikes. The FLT range really kicked that off in 1980 and continues to innovate in the touring world today.
Harley-Davidson Milwaukee-Eight Engine
The Milwaukee-Eight project introduced a new V-Twin to the Harley-Davidson lineup, now with four valve heads, a single camshaft, and–get this–liquid-cooling!
Harley-Davidson LiveWire
Harley-Davidson becomes the first major manufacturer to tackle electric motorcycles with this, the Livewire. A project many years in the making, the Livewire is Harley’s halo project, meant to demonstrate what to expect from The Motor Company in its future of electrification.
Harley-Davidson Pan America
Looking towards the future, Harley-Davidson is looking to tap into the popular Adventure-Touring market with this, the Pan America. Powered by a 1250cc version of the Revolution Max V-Twin, Harley is claiming more than 145 hp and 90 lb-ft. of peak torque.
Most Popular Harley-Davidson Models
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Harley-Davidson Homecoming Event And 2023 Dates Announced
Four-Day Festival in Milwaukee Celebrates Harley-Davidson's 120th Anniversary. more -
The First LiveWire Experience Center Opens In Malibu, California
Your chance to be fully immersed in the Livewire electric motorcycle. more -
Harley-Davidson Reports Strong Fourth Quarter 2021
Harley-Davidson reported a strong fourth quarter, exceeding analysts’ expectations to cap off a positive 2021, the first under the company’s Hardwire plan. The fourth quarter revenues totaling $1.02 billion, a 40% increase compared to the $725 million reported in the same quarter of 2020. That resulted in a net income of $22 million, compared to […] more -
Harley-Davidson Announces Contingency Plan as King of the Baggers Expands to Seven Rounds
And your American Flat Track, too more -
Custom Livewire One Motorcycles Debut At Autopia 2099
Curious what the future of e-bike customization might look like? Here's a good start. more -
H-D1 Marketplace Becomes The Largest Online Home For Certified Pre-Owned Harley-Davidsons
Looking for a certified pre-owned Harley-Davidson? Then look to The Motor Company itself. more -
Harley-Davidson Launches H-D1 Marketplace for Used Bikes
Harley-Davidson has launched an online portal for buying or selling pre-owned Harley-Davidson motorcycles. The H-D1 Marketplace will help customers look for used motorcycles across Harley-Davidson’s U.S. dealer network. Harley owners looking to sell their bikes can also use the Marketplace to connect with dealers willing to buy. Essentially, H-D1 Marketplace becomes a broker for pre-owned […] more -
SS Announces A New High Performance Manifold For The Milwaukee 8 Engine
Here's some easy power for your Milwaukee 8 engine, courtesy of S&S. more -
Harley-Davidson Launches Certified Pre-Owned Program
Harley-Davidson Certified Bikes Backed by 12-Month Limited Warranty and Roadside Assistance. more -
Harley-Davidson Entering Factory Team In King of the Baggers Series
And Kyle Wyman is their rider. It's game-on, now. more -
SS Introduces Stainless Steel SuperStreet Two into One Exhaust System
The S&S SuperStreet exhaust system is now available in Stainless Steel. more -
Harley-Davidson Kicks Off Pan America Adventure Motorcycle Demo Tour
Curious about the Pan America? Here's your chance to give it a try. more -
Harley-Davidson Announces The “Get Out and Ride” Sweepstakes
Celebrate the riding season and enter to win a custom motorcycle more -
King Of The Baggers Expands To 5 Rounds In 2021
Love it or hate it, the MotoAmerica is growing the Bagger class in 2021 more -
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Harley-Davidson To Debut 2021 Models Via Global Digital Event And Youre Invited
The Pan America will have its own, separate global reveal in February 2021 more -
SS Cycle Announces Its 131 Cubic Inch Stroker Kit for Harley-Davidson Milwaukee 8 Engines
Because there's no replacement for displacement more -
Harley-Davidson Is Scaling Back Its Racing Efforts, Supporting Dealers Instead
The Vance & Hines factory team is over, as H-D builds contingency programs more -
SS Cycles New Milwaukee 8 Cam Wants Your Hog to Have 147 Horsepower
And why shouldn't it? more -
Get Your Screamin’ Eagle 131 Crate Engine Here
Step right up more -
Harley-Davidson Announces Limited Edition Electric Balance Bikes For Kids
Limited to 550 Units Nationwide and Available Now more -
Harley-Davidson And Jason Momoa Accept Fanatics ALL IN Challenge
Join Harley-Davidson and Jason Momoa in the ALL IN Challenge and you have a shot at winning a new Harley. more -
Harley-Davidson And Bonhams Auction One-Of-One Livewire For COVID-19 Relief
All proceeds will go to United Way Worldwide's COVID-19 Community Response & Recovery Fund. more -
Harley President/CEO Levatich is Out
We picked a bad week to stop smokin' more -
Harley-Davidson Debuts Special Edition Paint For Road Glide Special
Factory-installed Eagle Eye Yellow Special Edition Paint Highlighted With Large Custom Black Eagle Graphic more -
Harley-Davidson Is Now Offering A 131 Cubic Inch (2147cc) Crate Engine
The biggest, most powerful street-compliant engine Harley-Davidson has ever created more -
Laidlaw’s Harley-Davidson Takes Battle Of The Kings Glory
Laidlaw's Harley-Davidson takes victory ahead of a global field more -
Several Manufacturers Offering Test Rides At 2019 AIMExpo Outdoors
Here's your chance to come try several new 2020 models more -
Harley-Davidson Ramps Up Its Presence At The 79th Annual Sturgis Motorcycle Rally
New this year, Harley-Davidson will call the Full Throttle Saloon’s Pappy Hoel Campground home more -
Harley-Davidson FXDR Drag Bikes Dominate In Pro Stock Motorcycle Debut
Hines Defeats Krawiec in All-Harley Final at Denver NHRA Nationals more -
Lego Reveals Harley-Davidson Fat Boy Kit
Lego and Harley-Davidson have teamed up to release a new kit for building a replica Fat Boy. The latest in what the Danish toy company’s Lego Creator Model Expert line, the 1,023-piece kit will be available on Aug. 1 for $99.99. Fully assembled, the Lego Fat Boy measures 7 inches in height and 12 inches […] more -
Harley-Davidson Teams With Milwaukee Bucks For Limited-Edition Merchandise
Harley-Davidson branches out to the NBA more
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