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• Kenny Roberts Dirt-Tracking a Star Bolt! Of all the charity events we know of, Kenny Roberts’ True American Heroes benefit is at the top of the heap. Getting a chance to meet King Kenny is exceptional on its own, but being able to visit his storied ranch vaults the event into something extraordinarily special. Oh, and don’t forget the event is [...] more
• Harley-Davidson Tops 2013 Pied Piper Prospect Satisfaction Index Harley-Davidson dealers outscored dealers from other brands to take the top spot in the Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study for the second consecutive year. The annual study measures the effectiveness of motorcycle dealerships, rating them on how they perform in different categories, such as inviting customers to sit on a floor [...] more
• Kenny Roberts True American Heroes Benefit Hang Out with World Champions and Bo Derek! One of our favorite stories from 2012 was our coverage of the Kenny Roberts American Heroes Benefit Dinner. Hosted by King Kenny at his storied California ranch, it was an incredible opportunity to get close to the three-time world champ and other racing glitterati like Kenny Roberts Jr., Wayne Rainey, Eddie Lawson and renowned dirt-tracker [...] more
• 2013 V Star 1300 Deluxe G+ Video Discussion Hipster Editor, Jonny Langston, just finished his press ride of the 2013 V Star 1300 Deluxe. While still on location in Santa Barbara, CA, Jonny held a Google+ video conference with the other MO editors to discuss his first impressions of the bike. Look for Jonny’s full review a few days from now. We plan to utilize [...] more
• Yamaha Teases New Star Cruiser to be Unveiled at Daytona Bike Week Video Yamaha will reveal a new Star cruiser on March 9 during Daytona Bike Week. To promote the upcoming launch, Yamaha released a teaser video revealing a few fleeting glimpses of the new model along with the tag line “less is more”. The video reveals some details such as dual rear shocks, a solo seat and [...] more
• Yamaha Becomes First Official OEM Partner of AIMExpo Just in time for this weekend’s DealerExpo in Indianapolis, the American International Motorcycle Expo (AIMExpo) announced today that Yamaha Motor Corporation, USA will use the event to introduce its 2014 products to the marketplace. Yamaha is the first official OEM partner of AIMExpo, a landmark step in the continued growth of the event, which is [...] more
• 2013 Star V-Star 1300 Deluxe Unveiled Yamaha has introduced a new 1304cc bagger to its Star Motorcycles lineup. The new 2013 Star V-Star 1300 Deluxe comes with hard luggage, batwing fairing and audio and navigation system but at a impressively low $13,690 price. Powering the Deluxe is the same 80 ci liquid-cooled V-Twin engine with computer-controlled twin-barrel fuel injection used in [...] more
• Harley-Davidson Dealers Top 2012 Pied Piper Prospect Satisfaction Index Harley-Davidson dealerships topped the rankings for the 2012 edition of the Pied Piper Prospect Satisfaction Index, an industry benchmarking study examining how well dealerships treat customers, and turning shoppers into buyers. The Pied Piper PSI rated different manufacturers’ dealerships in a number of categories to produce an overall score. The study was conducted between July [...] more
• Custom Stratoliner on the Auction Block for Charity Star Motorcycles will be auctioning this Stratoliner Deluxe at the annual STAR Days rally in Reno, Nevada this July. Proceeds from the auction go to Feed the Children charity. The custom 2010 Stratoliner Deluxe wears a Benny Flores paint job, PM wheels, fairing lowers, a Garmin Zumo 665 GPS unit as well as a variety of [...] more
• Star’s $11K Charitable Donation Given the choice of what motorcycle to ride when surrounded by bikes including the VMAX, Raider SCL and the rest of the 2012 Star model line-up will usually leave the V Star 250 unchosen. An ingenious idea at a recent Star press junket, however, ensured a journalistic derriere in the 250’s seat by making it [...] more