H-D Rolls Out New Coldblack Technology Collection to Help You Stay Cooler

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by Press Release

Harley-Davidson’s new Coldblack Technology Collection is claimed to keep riders up to 9 degrees cooler in the sunlight compared to regular shirts. Daaang! If that’s true, then these shirts are definitely something to look into if you live somewhere where triple-digit summer temps are normal.



The Harley-Davidson® Coldblack® Technology Collection allows riders hitting the road with the sun on their backs to stay cooler.

These shirts are specifically designed to help protect against harmful UV rays while enjoying a ride in the beaming sun. The Coldblack® technology’s material is even proven to keep people up to 9 degrees cooler in the sunlight. The UPF-30 protected shirts are made in multiple different styles with Coldblack® Technology to fit the look of any rider.

Visit a local dealer and check out the Men’s Performance Tee (P/N 99004-17VM, $65), the Men’s Performance Long Sleeve Tee (P/N 99005-17VM, $70) or the Men’s Performance Polo (P/N 99006-17VM, $70). All three styles are made with 100% polyester closed hole mesh with a Coldblack® treatment.

For the rider searching for a versatile day to night look, check out the Men’s Performance Shirt (P/N 99016-17VM, $70) or the Men’s Performance Long Sleeve Shirt (P/N 99017-17VM, $80). Made with 60% cotton and 40% polyester poplin with Coldblack® treatment, these collared shirts feature two button chest pockets and a custom H-D® Performance neck tape that guarantees a comfortable fit.

Female riders who prefer classic styles can hit the sunlit road sporting the Women’s Performance Eagle Tee (P/N 99138-17VW, $55) or the Women’s Performance Genuine Tee (P/N 99139-17VW, $55). These classic t-shirts are made with 55% cotton, 38% polyester, 4% rayon and 3% spandex slub jersey and Coldblack® treatment. Distressed graphics add a little edge to these simple tees that keep riders cool and comfortable on the road.

Harley-Davidson® Riding Gear & Apparel is available at more than 750 authorized retail locations in the United States and online.

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