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US Motorcycle Sales Up 7.2% in Q1 2011

ATV, off-road models continue to struggle

U.S. motorcycle sales were up 7.2% over the first three months of 2011 compared to the same quarter in 2010.

According to the Motorcycle Industry Council, U.S. dealers sold 102,547 units in the first quarter of 2011, up from the 95,696 units sold in the same period of 2010. While the 7.2% year-on-year increase is positive news, sales were still down 15.1% from the 120,794 units sold in the first quarter of 2009.

Off-road motorcycle sales were down 5.5% over the first quarter but sales increased for streetbikes, scooters and dual sports. Scooter sales were particularly strong, with an increase of 49.6% to 6,246 units from the 4,176 units sold in 2010. In fact, the 4,056 scooters sold in March alone nearly matched the 4,176 units sold in the entire first quarter of 2010.

Dual sport sales were also up 24.3% to 6,697 units. Scooter and dual sport sales were actually higher than first quarter 2009 figures.

ATV sales (excluding side-by-sides) continue to struggle with first quarter sales down 16.1% at 47,702 units compared to 56,875 units in the first quarter of 2010. Including both ATVs and motorcycles, industry sales are down 1.5% at 150,249 units.

March sales offer more positive news with all segments except ATVs showing sales increased compared to last year’s March sales results.

The MIC’s figures include data from 19 reporting manufacturers: Aprilia, Arctic Cat, BMW, Buell, Can-Am, Ducati, Harley-Davidson, Honda, Husaberg, Kawasaki, KTM, Moto Guzzi, Piaggio, Polaris, Suzuki, Triumph, Vespa, Victory and Yamaha.

2011 Q1 Figures from the Motorcycle Industry Council
Type 2011 Q1 2010 Q1 Change % Change
ATV 47,702 56,875 -9,173 -16.1%
Dual 6,697 5,386 +1,311 +24.3%
Off-Hwy 18,725 19,812 -1,087 -5.5%
On-Hwy 70,879 66,322 +4,557 +6.9%
Scooter 6,246 4,176 +2,070 +49.6%
Motorcycle
Sub-Total
102,547 95,676 +6,851 -20.9%
Grand
Total
150,249 152,571 -2,322 -1.5%

March 2011 Figures from the Motorcycle Industry Council
Type March 2011 March 2010 Change % Change
ATV 23,044 28,601 -5,557 -19.4%
Dual 4,150 3,134 +1,016 +32.4%
Off-Hwy 10,069 9,715 +354 +3.6%
On-Hwy 41,893 39,107 +2,786 +7.1%
Scooter 4,056 2,240 +1,816 +81.1%
Motorcycle
Sub-Total
60,168 54,196 +5,972 +11.0%
Grand
Total
83,212 82,797 +415 +0.5%

Related Reading
Industry Sales down 23% in Q1 2010

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