Industry Sales down 23% in Q1 2010
March sales down only 5.6%
By Motorcycle.Com Staff, Apr. 26, 2010
Dealers sold 152,431 units in the first quarter of 2010, down from the 197,249 units sold over the same period in 2009. The decrease, however, was smaller than the 32% drop from the first quarters of 2008 to 2009, as well as the 37% decrease in all of 2009.
This suggests things are beginning to turn around for the industry. March 2010 sales figures support that idea as dealers sold only 5.6% fewer units during the month compared to last year.
Setting aside ATV sales figures (which do not include side-by-sides), motorcycle sales decreased only 4.6% in March and 20.9% over the first quarter. Broken down by motorcycle segment, off-highway sales increased 7.6% in March while dual-sport motorcycles were about even, though they continue to be down for the entire quarter.
The MIC’s figures include data from 19 reporting manufacturers: Aprilia, Arctic Cat, BMW, Buell, Can-Am, Ducati, Harley-Davidson, Honda, Husaberg, Kawasaki, KTM, Moto Guzzi, Piaggio, Polaris, Suzuki, Triumph, Vespa, Victory and Yamaha.
| 2010 Q1 Figures from the Motorcycle Industry Council | ||||
| Type | 2010 Q1 | 2009 Q1 | Change | % Change |
| ATV | 56,875 | 76,455 | -19,580 | -25.6% |
| Dual | 5,309 | 6,020 | -711 | -11.8% |
| Off-Hwy | 19,749 | 28,876 | -5,127 | -20.6% |
| On-Hwy | 66,322 | 84,576 | -18,254 | -21.6% |
| Scooter | 4,176 | 5,322 | -1,146 | -21.5% |
| Motorcycle Total |
95,556 | 120,794 | -25,238 | -20.9% |
| Grand Total |
152,431 | 197,249 | -44,818 | -22.7% |
| March 2010 Figures from the Motorcycle Industry Council | ||||
| Type | March 2010 | March 2009 | Change | % Change |
| ATV | 28,601 | 30,910 | -2,309 | -7.5% |
| Dual | 3,134 | 3,129 | +5 | +0.2% |
| Off-Hwy | 9,715 | 9,030 | +685 | +7.6% |
| On-Hwy | 39,107 | 42,042 | -2,935 | -7.0% |
| Scooter | 2,240 | 2,583 | -343 | -13.3% |
| Motorcycle Total |
54,196 | 56,7844 | -2,588 | -4.6% |
| Grand Total |
152,431 | 197,249 | -44,818 | -22.7% |
Related Reading
Motorcycle sales down 40.8% in 2009
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