Industry Sales down 23% in Q1 2010
March sales down only 5.6%
Dealers sold 152,431 units in the first quarter of 2010, down from the 197,249 units sold over the same period in 2009. The decrease, however, was smaller than the 32% drop from the first quarters of 2008 to 2009, as well as the 37% decrease in all of 2009.
This suggests things are beginning to turn around for the industry. March 2010 sales figures support that idea as dealers sold only 5.6% fewer units during the month compared to last year.
Setting aside ATV sales figures (which do not include side-by-sides), motorcycle sales decreased only 4.6% in March and 20.9% over the first quarter. Broken down by motorcycle segment, off-highway sales increased 7.6% in March while dual-sport motorcycles were about even, though they continue to be down for the entire quarter.
The MICís figures include data from 19 reporting manufacturers: Aprilia, Arctic Cat, BMW, Buell, Can-Am, Ducati, Harley-Davidson, Honda, Husaberg, Kawasaki, KTM, Moto Guzzi, Piaggio, Polaris, Suzuki, Triumph, Vespa, Victory and Yamaha.
|2010 Q1 Figures from the Motorcycle Industry Council|
|Type||2010 Q1||2009 Q1||Change||% Change|
|March 2010 Figures from the Motorcycle Industry Council|
|Type||March 2010||March 2009||Change||% Change|
Motorcycle sales down 40.8% in 2009