H-D's Little Plan to Teach a Whole Town to Ride Was 70% Successful

John Burns
by John Burns

According to the Milwaukee Sentinel Journal, four months after H-D launched its initiative to get the whole town of Ryder, North Dakota, licensed to ride, about 70% of the town’s 84 residents have completed the free riding lessons and are ready to roll. Bonus: 15 to 20% of the town’s residents have reportedly bought new Harleys as a result of the promotion. Read all about it here.

John Burns
John Burns

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