Shipments of the Livewire S2 Del Mar should now be underway, and not a moment too soon, as Harley-Davidson’s electric brand needs to start gaining momentum after a very disappointing 2023. While we wait to see how the brand’s second model does, Motorcycle.com can exclusively report that Livewire’s next model will be called the Mulholland, and it will share the S2 platform introduced on the Del Mar.
Harley-Davidson had a pretty eventful second quarter of 2023, with the launch of two new CVO models, the Fast Johnnie Enthusiast collection, the Electra Glide Highway King Icon model, as well as a pause in production due to part supply issues. And, of course, Harley-Davidson just held its big 120th anniversary homecoming celebration, though technically that happened during the third quarter. Putting that big shindig aside, it was quite a busy few months for the Motor Company.
Harley-Davidson reported its 2023 Q1 numbers today, and the financial results were generally positive, with significant increases in motorcycle shipments, revenue, net income and earnings per share compared to the same quarter of 2022. The news wasn’t all rosy however, as retail sales were down, and LiveWire has yet to find its footing since branching into a separate brand.
Back in May, Harley-Davidson announced it would temporarily halt motorcycle production due to a “regulatory compliance matter” regarding an unspecified part from a third-party supplier. Harley-Davidson initially estimated the stoppage would last two weeks but it eventually lasted 19 days before production resumed on June 6.
LiveWire officially revealed its new S2 Del Mar, the brand’s second electric motorcycle and the first to use its new S2 Arrow architecture. Pre-orders for the Launch Edition model are now open, with an MSRP of $17,699 with deliveries to begin in Spring 2023. A full production run will also begin in 2023, with LiveWire targeting an MSRP of $15,000. (UPDATE: Reservations for all 100 units of the Launch Edition got scooped up within 18 minutes of the pre-order window opening.)
Harley-Davidson delivered its Q4 2021 earnings report this morning, providing a look at how the first year of its Hardwire plan fared. We’ll have more on that in a separate post (spoiler: H-D did very well), but for now, we’ll focus on one interesting portion of the earnings call: an update on the separate LiveWire brand.
Harley-Davidson officially revealed the LiveWire ONE, the first model from its recently-established standalone electric motorcycle brand. Apart from the lack of any Bar-and-Shield branding, the 2021 LiveWire ONE comes with some subtle changes from the original Harley-Davidson LiveWire motorcycle, and one not-so-subtle change: a drop in price from $29,799 to $21,999.
Motorcycle.com can confirm that the first LiveWire-branded electric motorcycle from Harley-Davidson will be called the LiveWire One. The information comes to us via Vehicle Identification Number deciphering information Harley-Davidson submitted to the U.S. National Highway Traffic Safety Administration. We expect the 2021 LiveWire One will be revealed on July 8. [Updated with some clarity about the claimed horsepower output]
Last month, Harley-Davidson announced it was launching LiveWire as a separate brand dedicated to electric motorcycles, with the first LiveWire-branded model to be revealed July 8. Now that we’re about halfway there, we thought we’d take a look at recent developments from the LiveWire brand, and what we can expect at next month’s launch.