Piaggio Files Trademark for Moto Guzzi V100 Stelvio Logo
When Moto Guzzi introduced the V100 Mandello, we figured it was only a matter of time before its 1,042 cc engine, the brand's first liquid-cooled engine, would make its way to other models.
Well that time is fast approaching, as Piaggio has filed a trademark application for a Moto Guzzi V100 Stelvio logo. Moto Guzzi last offered a Stelvio in 2017 as a 1,151cc air-cooled adventure-touring model. The Stelvio didn't sell very well, and when Euro 4 came into effect, it wasn't worth Piaggio's effort to update it to meet the new standards. Instead, Moto Guzzi introduced the middleweight V85 TT to fill the ADV gap in its lineup.
With the V100 Mandello's engine meeting modern emissions standards, Piaggio is preparing to bring back the Stelvio to join the V85 TT.
Piaggio actually hinted at a new Stelvio last November, with a photo of Italy's Stelvio Pass and a pair of wire-spoked wheels displayed at EICMA. Moto Guzzi and Piaggio did not offer any official statement, leaving the display to speak for itself.
Fast forward to January, when Piaggio filed a number of applications for a number of trademarks, such as "Moto Guzzi" and the brand's eagle logo, plus applications for "Vespa", "Primavera" and "Vespa Sprint". These were all for brands and models currently in use, so it looked like a simple matter of trademark housekeeping from Piaggio. Included in the filings was the wordmark "Stelvio."
A month later, Piaggio filed a new trademark application for a Moto Guzzi V100 Stelvio logo, leaving no doubt about it employing the V100 platform.
Spy photos of a suspected V100 Stelvio started popping up last month ( Moto.it was among the publications to first publish them), showing a bike with similar styling to the Mandello, but with spoked wheels, including a 19-inch front wheel. The photos didn't indicate whether the the Stelvio would adopt the Mandello's active aerodynamics, but it did appear to have a forward-facing radar for active cruise control. We also expect longer travel suspension and, if Piaggio learned from the previous Stelvio, a larger fuel tank for long-distance travel.
Based on the logo filing and the spy photos, we suspect the Moto Guzzi V100 Stelvio will debut at EICMA as a 2024 model.
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Dennis has been a part of the Motorcycle.com team since 2008, and through his tenure, has developed a firm grasp of industry trends, and a solid sense of what's to come. A bloodhound when it comes to tracking information on new motorcycles, if there's a new model on the horizon, you'll probably hear about it from him first.
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When are they going to come out with a new engine design? Even Harley Davidson reinvents itself with new engine designs from time to time.