Triumph Announces 20-City British Invasion Tour

Dennis Chung
by Dennis Chung

Coming soon to a city near you

Triumph Motorcycles is bringing its line of all-new 2024 models on a barnstorming tour across the U.S. throughout January and February. The "British Invasion Tour" kicks off today, Jan. 9, in Los Angeles, Calif., and runs through Feb. 21 in Orlando, Fla.

The tour will include Triumph's latest models, including the new 2024 Daytona 660 that was announced this morning, as well as the new Scrambler 1200 XE and 1200 X, the Speed 400 and Scrambler 400 X entry-level models, the updated Tiger 900 range, the Stealth Edition Bonnevilles, and the TF 250-X motocross bike.

“It’s been a few years since Triumph has planned a tour like this, but with a line-up like Triumph is bringing for 2024 the time is right to host a series of new model release parties like only Triumph can, because every one of these game-changing new motorcycles deserves to be showcased,” says Adam VanderVeen, Marketing Director for Triumph Motorcycle America. “In addition to offering enthusiasts the chance to see the latest new models, the best part of these tour events is creating a premium brand experience for our owners and fans to come out and enjoy an evening together as a Triumph community.”

Admission to all stops on the British Invasion Tour is free. Details are available at Here is the tour schedule:

  • Los Angeles, CA - January 9th
  • Seattle, WA - January 13th
  • Portland, OR - January 14th
  • Oakland, CA - January 16th
  • Denver, CO - January 19th
  • Washington, DC - January 23rd
  • Philadelphia, PA - January 24th
  • New York, NY - January 25th
  • Newark, NJ - January 26th
  • Boston, MA - January 27th
  • Detroit, MI - January 30th
  • Minneapolis, MN - February 1st
  • San Diego, CA - February 9th
  • Phoenix, AZ - February 10th
  • Austin, TX - February 13th
  • Dallas, TX - February 14th
  • Houston, TX - February 15th
  • Atlanta, GA - February 17th
  • Miami, FL - February 20th
  • Orlando, FL - February 21st

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Dennis Chung
Dennis Chung

Dennis has been a part of the team since 2008, and through his tenure, has developed a firm grasp of industry trends, and a solid sense of what's to come. A bloodhound when it comes to tracking information on new motorcycles, if there's a new model on the horizon, you'll probably hear about it from him first.

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2 of 9 comments
  • Dle Dle on Jan 10, 2024

    Can’t ride in twenty below February in Minnesota.

  • Terry Herr Terry Herr on Jan 10, 2024

    Thanks for the geography lesson. My point is, Detroit is 300 miles from Chicago and Chicago is a large market. St Louis is further than that with no convenient alternative. Except for Minneapolis, not convenient, or Denver, the middle of the country is totally left out. I was just questioning, why not add one of those other places to the list?