BRG Sports And 360fly Partner To Develop Helmets With Built-In 4K 360-Degree Video

Troy Siahaan
by Troy Siahaan

BRG Sports, parent company to helmet manufacturers Bell and Giro, and 360fly, manufacturers of single-lens 360-degree camera technology, have announced a formal partnership to develop a line of helmets that will feature 360fly’s stitchless, 360-degree video capture technology. A line of working prototypes for the powersports, cycling, and snow categories is set to be unveiled at the Consumer Electronics Show in Las Vegas in January, 2016.

As the partnership is with 360fly and BRG Sports, the video capture technology is being developed to suit a range of BRG’s brands, including Bell Helmets (powersports) and Giro (cycling). Through the use of the 360fly mobile app, video can be captured, edited and shared almost instantly, without the need to download and edit from a computer.

In the official press release, it was hinted that integrated video technology is just the first step towards the development of “smart” helmets that can incorporate a variety of features.

“Because our lens is seeing virtually everything in all directions, it allows us to develop and build in additional features that allow the helmet to literally communicate, delivering valuable information regarding the surrounding environment, navigation and other types of data relevant to the rider,” said Adderton. “Ultimately, the helmets will be much like today’s mobile devices, allowing users to enjoy incremental benefits and features through software updates.”

360fly cameras have been available to consumers since October, and can be purchased at Best Buy locations. Further details regarding the integrated helmet cameras will be released during CES.

See the videos below to see the 360fly in action. In the second video, swipe left, right, up, or down with your mouse to see different angles.

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Troy Siahaan
Troy Siahaan

Troy's been riding motorcycles and writing about them since 2006, getting his start at Rider Magazine. From there, he moved to Sport Rider Magazine before finally landing at in 2011. A lifelong gearhead who didn't fully immerse himself in motorcycles until his teenage years, Troy's interests have always been in technology, performance, and going fast. Naturally, racing was the perfect avenue to combine all three. Troy has been racing nearly as long as he's been riding and has competed at the AMA national level. He's also won multiple club races throughout the country, culminating in a Utah Sport Bike Association championship in 2011. He has been invited as a guest instructor for the Yamaha Champions Riding School, and when he's not out riding, he's either wrenching on bikes or watching MotoGP.

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