Are H-D Recalls Marketing Opportunities?

John Burns
by John Burns
are h d recalls marketing opportunities

According to an article in the Wall Street Journal, Harley-Davidson had to recall an average of 94,000 bikes per year over the decade from 2003-2013. Last year’s total of 210,000 recalls ran to more than twice that number, while this year’s total could reach three to four times the average.

This analysis by The Motley Fool, however, calls into question whether that’s a bad thing? The average fix is a minor one costing H-D around $130 per bike, says the Fool, doable while the customer chills in the dealer’s showroom. Are recalls just another way to keep customers coming back? It’s an interesting theory…

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