Insta360 Unveil Ace and Ace Pro: Its Smartest Action Camera To Date

Press Release
by Press Release

The Ace and Ace Pro embrace the capabilities of AI while providing even better image quality than before.

Insta360 is pleased to introduce the release of Insta360 Ace and Insta360 Ace Pro, a pair of innovative wide-angle action cameras designed to offer enhanced action capture through AI technology and impressive image quality.

The flagship model, Insta360 Ace Pro, stands out with its superior imaging performance, featuring a 1/1.3" sensor, 5nm AI chip, and Leica SUMMARIT lens co-engineered with Leica. This collaboration enables remarkable capabilities, including 4K120fps video, 48MP photos, PureVideo for low-light shooting, PD fast charging up to 80% in just 22 minutes, and more. The budget-friendly alternative, Insta360 Ace, features a smaller 1/2" 48MP sensor, regular lens, and standard charging.

Both cameras incorporate smart shooting features powered by the latest AI advancements. Practical elements like a vlogging-friendly 2.4" flip touchscreen provide creative flexibility. Innovative functions include the ability to pause or cancel a recording, gesture and voice control, and the new AI Highlights Assistant and custom-keyword based AI Warp feature, transforming the shooting and editing experience.

Insta360 founder JK Liu states, "With Insta360 Ace and Ace Pro, we're bringing smarter action capture to thrill-seekers around the world. We're making significant steps in AI, which has allowed us to bring in new features that we think not only make the video creation process easier for users, but unlocks completely new ways to make shots truly stand out."

Both Insta360 Ace and Ace Pro are available for order through worldwide, as well as from trusted retailers such as Amazon and select authorized partners.

Unbeatable imaging: day and night.

The 1/1.3" sensor in Ace Pro sets it apart in terms of image quality, capturing more light and offering superior dynamic range for high-level performance in fast-paced action or challenging lighting conditions. Co-engineered with Leica, Ace Pro brings Leica's expertise in optical design and imaging to the camera.

Both Ace and Ace Pro feature a dedicated low-light shooting mode called PureVideo, powered by a 5nm AI chip. This custom-trained AI neural network denoises footage in real-time, providing clearer images in low-light conditions. Ace Pro's large sensor captures detailed, stabilized footage even in nighttime settings, expanding the camera's versatility from twilight strolls to late-night urban shooting.

During daylight, Ace Pro includes built-in Active HDR for shooting scenes with varying light intensities, delivering more details in highlights and shadows for vibrant footage. Ace Pro also excels in color accuracy, delivering rich and accurate colors, even underwater.

AI plays a crucial role in overall image quality, with dedicated R&D teams training computational photography models based on the cameras' unique lens and sensor data. These models enhance the signal-to-noise ratio and dynamic range in low light, surpassing other action cameras on the market.

A smarter way to shoot, inside and out.

Ace Pro's 2.4" flip touchscreen provides a clear view of the shot at all times, making framing easy. The camera is ideal for vlogging, selfies, capturing challenging angles, and various action scenarios. A magnetic mounting system facilitates quick accessory changes, minimizing setup time.

New internal features address long-standing challenges for action enthusiasts:

  • Clarity Zoom: Zoom in and out 2x without loss of quality.
  • Gesture Control: Start/stop recording or take a photo using hand signals, ideal for group selfies or noisy environments.
  • Cancel Recording: Instantly cancel a recording to redo a trick, saving space on the SD card.
  • Pause/Resume Recording: Pause and resume recording to create one continuous file for easier management and editing.
  • Photo Grab: Capture a high-resolution photo while filming a video.

The revolutionary AI Highlights Assistant automatically detects peak moments in a video, providing 'clip highlights' for in-camera review. Creators can merge thrilling moments into a recap or choose favorites, quickly deleting unwanted clips to save storage. The Assistant can also edit adventures into an epic video, directly pushing it to the phone via the Insta360 app.

The Insta360 app offers advanced AI editing tools, from auto-editing to a full editing suite, providing limitless creative possibilities.

Unlock your creativity.

The Ace series includes a unique Stats Dashboard and integrates seamlessly with Garmin devices or Apple Watch, allowing users to overlay videos with GPS, speed, and other data for a detailed adventure share.

AI Warp, a new creative tool, allows users to add dynamic effects to videos through preset or custom keywords. This highly customizable AI feature gives footage a unique twist based on any prompt. Insta360 plans to expand Shot Lab features on the Insta360 app in 2024.

The Ace series features signature shooting modes, including timelapses, hyperlapses (in TimeShift mode), and more. The Ace series enables the Invisible Selfie Stick effect through the AI Selfie Stick Eraser, making the selfie stick invisible for an immersive third-person experience.

Action anytime, and anywhere.

With a waterproof design, the Ace series can withstand depths of up to 33 feet (10 meters). The Dive Case extends the depth capability to 196 feet (60 meters).

The cameras operate smoothly in temperatures as low as -20°C (-4°F), making them suitable for winter sports shooting. FlowState Stabilization technology ensures smooth videos, while 360° Horizon Lock keeps videos level, even in motion.

Ace Pro prioritizes convenience with fast charging, reaching 80% in just 22 minutes (full charge in 46 minutes).

Designed for outdoor enthusiasts and adventure seekers, the Ace series offers high-quality performance and durability for capturing thrilling moments, whether exploring the ocean or conquering snowy mountain peaks.

Championing winter with Shaun White

Insta360 announces legendary snowboarder Shaun White as a brand ambassador for Team Insta360. Shaun White's passion aligns with Insta360's mission to capture bold action.

"I'm excited to be joining up with Insta360," says Shaun White. "I like what I see with the new Ace series, so naturally I'm stoked to collaborate with the team at Insta360 and explore some of the incredible possibilities this camera can offer.”

Available Now

Insta360 Ace and Ace Pro are available globally for order from Tuesday, November 21st, 2023, via, Amazon, and select retailers. Insta360 Ace is priced at US$379.99, while the flagship Insta360 Ace Pro is priced at US$449.99.

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