Ben Bostrom And M1 Form Cycling Event Promotion Company

Troy Siahaan
by Troy Siahaan

Long-time AMA rider and champion Ben Bostrom is known for his athletic endurance and stamina. A quality he attributes to the work he does training on his bicycle or on a run. And now that B-Boz is without a full-time motorcycle ride this year, he’s focusing his attention to other forms of two wheels. He, along with professional motorsports promoter M1, have joined forces to form Ben Bostrom Events.

This new promotions company will host world-class cycling and running events in major markets across the United States. The high-intensity events will feature an entertainment-filled atmosphere, combining many of the familiar fundamentals found at other MOB (mud, obstacles, beer) racing events with the environment and production elements that made the M1-promoted World Superbike and AMA Pro Road Racing events so popular with fans and participants alike over the past two decades.

Now that Bostrom has hung up his leathers (at least for now), he’s finding life in lycra to be an easy transition away from the sport of motorcycle road racing that allows him to continue scratching that competitive itch. “I love all toys with two wheels,” Bostrom said, adding it was his travel to numerous bicycle events that spurred an idea for an ultimate challenge for bicycle lovers like Ben, “mountain biking and road cycling all in one weekend. With beer and music thrown in for good measure.”

With the idea in mind, Bostrom turned to his friends at M1, best known for creating and promoting the Honda Superbike Classic At Laguna Seca from 1995 – 2004, to bring equal fan fare.

“The motorcycle racing and cycling industries have so many crossovers and synergies, this concept was just a natural fit for M1 in so many ways,” said Cameron Gray, CEO of M1. “Ben and I started out in the AMA Superbike paddock together in 1995, I was just beginning my career as a promoter and Ben was just beginning to build his legacy on the Harley-Davidson 883. When he approached me to discuss his vision for Ben Bostrom Events, I was excited by the concept and ready to get to work. Ben is like family, and to be a business partner with him was a natural fit.”

Ben Bostrom Events plans to promote their inaugural multi-discipline cycling event later this year. Additional information on the company’s 2013 plans will be announced in the coming days. For additional information, please contact Ben Bostrom Events at 303-377-3278 or by email at

Troy Siahaan
Troy Siahaan

Troy's been riding motorcycles and writing about them since 2006, getting his start at Rider Magazine. From there, he moved to Sport Rider Magazine before finally landing at in 2011. A lifelong gearhead who didn't fully immerse himself in motorcycles until his teenage years, Troy's interests have always been in technology, performance, and going fast. Naturally, racing was the perfect avenue to combine all three. Troy has been racing nearly as long as he's been riding and has competed at the AMA national level. He's also won multiple club races throughout the country, culminating in a Utah Sport Bike Association championship in 2011. He has been invited as a guest instructor for the Yamaha Champions Riding School, and when he's not out riding, he's either wrenching on bikes or watching MotoGP.

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