The Story Behind the 2010 Buell Blast Motorcycle [video]

Mark Prociw
by Mark Prociw

Hint: Erik Buell likes to crush things

If you haven’t heard, or have seen the new 2010 Buell Blast, you should check it out before viewing the video below.

Buell has re-branded itself over the last month or so and have been taking a very close look at themselves. Not only did they change their logo, but they decided to put to rest a motorcycle that just didn’t fit what they really wanted to be making. Sport bikes.

So the 2010 Buell Blast is a crushed hunk of metal signifying the end of that model. There will be no Blast in the future so don’t hold your breath!

From comments on our own blog and across the Internet, it seems that not everyone agrees with Erik Buell’s decision to kill this beginner motorcycle.

So to help everyone understand this decision, Buell has thrown together a video explaining why they killed the Buell Blast. See the rest of the post for the 3 minute video.

For more Buell video, check out the Buell Video Channel.

Mark Prociw
Mark Prociw

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