Dakar racer Hugo Payen with adult actress Anna Polina.
It’s no secret that sex sells. Just look at any MotoGP race and you’ll see grid girls in tight skimpy outfits holding umbrellas over racers as they wait on the starting grid. One of the biggest laments when Suzuki withdrew from MotoGP racing was the sudden absence of the popular Rizla Suzuki girls and their naughty police costumes. Racing team sponsors have long used sex to promote their products.
But what happens when sex itself is the product? We saw firsthand last year with two different race teams sponsored by pornography.
First was the story of Dakar racer Hugo Payen, who competed in the 2013 Rally (on bike #69, natch) with the sponsorship of French porn producer Marc Doucel. Payen finished the race 49th overall, with porn star Claire Castel featured prominently on the livery of his Yamaha WR450F. Payen returned with Marc Doucel for this year’s Dakar Rally, this time on a Yamaha YZF450 featuring porn star Anna Polina. He finished a career-best 31st overall.
Not to be outdone, the Paul Bird Motorsports MotoGP team also turned to pornography for sponsorship, signing on with exotic movie website MinxFlix.com. The porn company sponsored the team’s Aprilia ART machines as well as riders Michael Laverty and Yonny Hernandez.
“The lads in the team have been tasked with checking out the MinxFlix.com offering and we can confirm it’s top quality!” says Team Owner Paul Bird.
MinxFlix.com is expected to return for the 2014 season, this time backing Laverty and Broc Parkes.