Team Honda and Woody Woodpecker

Calvin Kim
by Calvin Kim
For those of you who haven't heard the big news, American Honda Motor Co. has announced that Universal Studios has signed an agreement with the Honda Racing Team, becoming the primary sponsor for the motocross and the road racing teams in 2001 and 2002.

Along with sponsoring the team, Universal Studios will handle all of the merchandising and promotional right to motocross riders, Sebastien Tortelli, Ezra Lusk, Ryan Hughes and roadrace riders, Nicky Hayden and Miguel Duhamel.

Read on for more information and a peek at their new logo...

The bikes will be in Woody livery all year, with few exceptions. Those exceptions will be promotional tie-ins with new film releases from Universal Studios, such as the release of Jurassic Park 3 in July.

For those types of two-week promotions, both bike and rider will take on an entirely new look before returning back to the "standard" Woody theme.

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Calvin Kim
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