EICMA 2021: Milan Motorcycle Show Coverage
The Mecca of Motorcycles returns
After skipping last year because of the global pandemic, the world’s largest motorcycle show is back for 2021. EICMA returns to Milan, Italy, on Nov. 23-28, and we’ll be providing full coverage on Motorcycle.com. Every year the Italian Trade Agency invites editors and distributors from around the world to attend the show so, for 2021, Ryan Adams will be reporting live from the Fiera Milano exhibition grounds.
This year’s show looks to be smaller than in years past, as some notable manufacturers decided not to attend and instead hold their own model launch announcements. BMW announced it would no longer take part in either EICMA or the biennial Intermot show in Cologne, Germany. KTM has likewise decided to skip the Milan show, which means we shouldn’t expect its sister brands Husqvarna and GasGas to be in Milan either. Perhaps the most notable absentee from this year’s show is Ducati, which usually holds an extravagant launch event just ahead of the EICMA press days but opted to skip its home show in favor of a series of online presentations.
Despite having three of the largest European motorcycle manufacturers not attending, the 2021 EICMA show will still be the largest industry event in more than a year, with several new model announcements expected.
The Piaggio Group (which includes Aprilia, Moto Guzzi and Vespa), MV Agusta, and Bimota will be picking up the slack in their home market, with announcements expected from each brand. Triumph will also be presenting in Milan, rounding out the European contingent.
Honda, Kawasaki and Suzuki are each set to launch new models at EICMA. Yamaha, the fourth member of the Japanese “Big Four”, will have a presence on the show floor but as of this writing, it is not scheduled to make any new model announcements.
Royal Enfield and Zero Motorcycles are also scheduled to present at EICMA, but if there’s one smaller-profile brand to keep an eye, it’s CFMoto. The Chinese manufacturer has a joint venture with KTM and it may have something with a bit of Austrian DNA at the show.
We’ll be keeping tabs on the new model announcements throughout the show, so keeping checking this space starting at the wee hours of Tuesday, Nov. 23 for the latest updates.overview component not implemented
Become a Motorcycle.com insider. Get the latest motorcycle news first by subscribing to our newsletter here.