PIERER Mobility Opens New North American Headquarters

Press Release
by Press Release

PIERER Mobility has opened its new North American corporate headquarters in Murrieta, Calif.. The facility will be home to KTM North America, and will be the brand’s hub on the continent for KTM, Husqvarna, and GASGAS, as well as MV Agusta, of which PIERER Mobility gained a 25.1% stake in 2022.

The headquarters will also be the base for the company’s bicycle brands, Husqvarna E-Bicycles, GASGAS Bicycles and FELT Bicycles, as well as suspension brand WP.

In addition to housing business operations, the headquarters also includes a private motorsports facility with two supercross test tracks, a hard enduro test track, and a trials competition area.

Interview with KTM’s Stefan Pierer – Part 1
Interview with KTM’s Stefan Pierer – Part 2
Interview with KTM’s Stefan Pierer – Part 3

Begin Press Release

KTM North America And Pierer New Mobility North America Celebrate Brand New Corporate Headquarters With Grand Opening Event In Murrieta

  • Parent company, PIERER Mobility AG, showcases eight world-class brands under one roof
  • With $53 million dollars – biggest single investment in history of PIERER Mobility AG
  • Statement in direction of market and customers – North America is one of the most important sales markets
pierer mobility opens new north american headquarters

Tuesday afternoon marked a significant milestone for the KTM North America, Inc. and PIERER New Mobility North America organization as it celebrated the official grand opening of PIERER Mobility AG’s brand-new North American Headquarters in Murrieta, California.

Special guests from all over the world were in attendance for Tuesday’s festivities, which included a ribbon cutting ceremony to officially unveil the world-class facilities dedicated to the company’s premium motorcycle brands KTM, Husqvarna Motorcycles, GASGAS and MV Agusta; in addition to bicycle brands Husqvarna E-Bicycles, GASGAS Bicycles and FELT Bicycles and high-end components under the WP brand.

With global headquarters based in Austria, PIERER Mobility AG – parent company of the highly prominent two-wheeled brands – is Europe’s leading manufacturer of powered two-wheelers that has been an active player in the North American market since 1967. PIERER Mobility AG CEO, Stefan Pierer, and select members of the global Board of Directors were in attendance on Tuesday to celebrate the momentous occasion.

pierer mobility opens new north american headquarters

“This is an emotional day for me,” said Stefan Pierer, CEO of PIERER Mobility AG. “Exactly 30 years ago I started in the USA with only a dozen of employees. Today we are Europe’s leading Powered Two-Wheeler group, we’re selling approx. 100,000 units annually in the US market, so more than one billion dollars in sales. The most important success factor for us is racing, that is the driving force that pushed us over the years, even in the US market. Building our new North American headquarters in Murrieta was the biggest single investment we’ve ever made yet. We set a new standard for the whole US market.”

The new headquarters is part of KTM North America’s commitment to growing the sport of motorcycling through continuous investment in infrastructure, research and development, technical training, and continuing education for the company’s class-leading products and technology. Specifically, in North America, the organization has grown from 30 employees in 2009 to almost 360 employees in 2023 and this new building allows for further room to expand and grow to support its network of more than 1,000 independently owned small businesses across North America.

pierer mobility opens new north american headquarters

CEO of KTM North America, Inc. and PIERER New Mobility North America, Inc., John Hinz, addressed the group on Tuesday afternoon, “Today marks a massive milestone in our company’s history. The campus and our facilities, this represents the single biggest investment by our company, so thank you to Mr. Pierer. We designed these buildings for our employees, race teams, athletes and truly for our dealers across North America to help support our brands and help support sales. This new campus showcases not only the facilities as a tool for our employees and dealers, but it’s our commitment, our dedication and our investment into the motorcycle and bicycle industry here in North America.”

pierer mobility opens new north american headquarters

The development, which is situated on 20 acres of land adjacent to the French Valley Airport just off Winchester Road, was initially announced in August 2021 and the project officially broke ground in November of the same year. Following an extraordinary development phase over the past 15 months, the $53 million corporate campus is now operational with three state-of-the-art buildings that include over 130,000 square feet of space dedicated to the company’s technical development, administrative offices, media relations, dealer training, warehouse and world championship racing departments, with 12 additional acres set aside for future development.

The group’s purpose-built private motorsports facility – RD Field – sits one block south of the corporate campus, equipped with two supercross test tracks, hard enduro test track and a trials competition section for product testing and athlete training.

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