Harley-Davidson Ramps Up Its Presence At The 79th Annual Sturgis Motorcycle Rally

Press Release
by Press Release

New Harley headquarters at Pappy Hoel Campground features LiveWire electric motorcycle demos, custom bike displays and workshops.

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As the official motorcycle sponsor of the 79th Annual Sturgis® Motorcycle Rally™, Harley-Davidson Motor Company welcomes all motorcycle riders and fans to the beautiful Black Hills region of South Dakota for the largest motorcycle rally in the United States. Harley-Davidson will host activities starting August 3rdthrough August 10th at multiple venues throughout the region.

New this year, Harley-Davidson will call the Full Throttle Saloon’s Pappy Hoel Campground in Vale Township, S.D. home to its official headquarters for the 79th, 80th and 81st Sturgis Motorcycle Rallies. As the main Harley-Davidson destination, the grounds will now host Harley Owners Group® (H.O.G.) H.O.G. member check-in as well as demos of the brand’s first electric motorcycle, LiveWire™.

“We are excited to be based at an all-new facility at Pappy Hoel,” said Ann Janikowsky, Harley-Davidson Director of Marketing, Community and Experiential. “The all-new H-D Garage will house a stage for demonstrations, a great new-bike demo area, custom bike displays, special events, the H.O.G. venue and more. While we’ve turned Pappy Hoel into Harley Headquarters, there will also be outposts at the Harley-Davidson Rally Point and Sturgis Community Center, and tour destinations in Deadwood and Hill City.”

Additional notable activities taking place at Full Throttle Saloon’s Pappy Hoel Campground include complimentary pinstriping by the legendary artist, Skratch, tattoos by Mike Davenport, and fabrication demonstrations by 7 Metal West. The campground will also host special exhibits including P&A customization demonstrations on 2019 bikes and a showcase of Harley-Davidson’s Battle of the Kings U.S. competition winning bikes in the chop, race, and dirt categories. Riders won’t want to miss a daily display of six builds from the 2019 Born Free show that are sure to inspire what’s possible in customization along with open Q&A on August 3rd and 4th with two of the build teams from San Diego Customs and Suicide Machine Company.

Harley-Davidson is also offering more ways for attendees to unlock all that Sturgis has to offer through its H-D Black Card. Visitors are encouraged to register for a Black Card at any primary Harley-Davidson location and use the card at all Harley-Davidson activities to receive access to exclusive programming throughout the rally and be automatically entered to win prizes, including gift cards, merchandise and concert tickets.

Racing fans can catch Harley-Davidson Factory Flat Track Team racers Sammy Halbert and Jarod Vanderkooi in action at two exciting American Flat Track series events during the Sturgis Rally. The team will race on August 4th at the Buffalo Chip TT in Sturgis, and on August 6th at the Black Hills Half-Mile Presented by Law Tigers at Black Hills Speedway in Rapid City, S.D. For race schedules and ticket information visit Americanflattrack.com. Fans can also visit the Full Throttle Saloon’s Pappy Hoel Campground on August 5th at 3 p.m. for an autograph session with the Harley-Davidson Screamin’ Eagle®/Vance & Hines drag racing team riders Andrew Hines and Eddie Kraweic, and at 5 p.m. with the American Flat Track team.

For Sturgis Rally details and a complete schedule of events at all Harley-Davidson venues go to H-D.com/Sturgis, or pick up a copy of the H-D Official Schedule and Map at H-D sites and other locations in the region.

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