Moto Guzzi Brings Italian Flair to Sturgis

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The manufacturer from Mandello Del Lario will bring some Italian flair to the 77th Annual Sturgis Motorcycle Rally.

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The 77th Annual Sturgis Motorcycle Rally Returns with Italian Style with Moto Guzzi Activities

NEW YORK, NY – August 7, 2017 – Moto Guzzi USA returns to South Dakota to welcome the attendees of the 77th Annual Sturgis Motorcycle Rally. The Moto Guzzi demo tour that united the State’s best rallies, arrives in Sturgis, America’s most iconic rally and the largest of its kind worldwide, to celebrate the latest Moto Guzzi models from Mandello Del Lario.

Full factory display opened last weekend, at the epicenter of the rally at Main St. and 4th, to provide rallygoers a unique opportunity to see the factory display and test ride the celebrated machines, iconic in both style and character, from Moto Guzzi.

Moto Guzzi staff is on hand through Saturday, August 12th to introduce the range, answer questions, and lead rides on the motorcycles, which include the new for 2017 Moto Guzzi MGX-21 bagger, California 1400 Touring, V9 Roamer, V9 Bobber, V7III Stone, as well as the returning Eldorado and Audace models from the 1400 engine family.

DETAILS: Sturgis Motorcycle Rally In its 77th year, the Sturgis Motorcycle Rally continues to be a destination for the world’s motorcyclists, with millions of attendees throughout its history. 2017 continues the celebration, and Moto Guzzi aims to make it even more memorable. For the full experience, join Moto Guzzi at 4th and Main Street: Saturday, August 5 – Saturday, August 13 Everyday from 9am-5pm

MOTO GUZZI HISTORY: Founded in 1921 on the shores of Lake Como in the village of Mandello Del Lario, Italy, where each motorcycle is still produced today, Moto Guzzi is Europe’s oldest continuously operating motorcycle manufacturer.

With no fewer than 3,300 racing wins, including 14 World GP titles, 22 world records, and 11 Isle of Man Tourist Trophy wins in the course of its long history, Moto Guzzi has a tradition of technical solutions that when paired with its signature bold styling, make the Moto Guzzi heritage nothing short of legendary.

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