Vespa 946 Emporio Armani Makes U.S. Debut

Troy Siahaan
by Troy Siahaan

For the motorcyclist (sorry, scooterist) with a nod for style and elegance in your two-wheel transport, Vespa has now debuted its 946 Emporio Armani scooter in the United States. This following its launch in Europe in June and Asian markets in September.

The Vespa 946 Emporio Armani was developed as a collaboration between Italian firms Giorgio Armani and the Piaggio group to demonstrate what is possible when the world of high-end fashion meets high-end scootering. The new version of the 946 is signed by Giorgio Armani and presented in an exclusive color, which Piaggio says was “created by the stylist from a special palette of greys with the barest hint of green, which can only be seen in certain light.”

This year, 2015, marks the 40th anniversary of the Giorgio Armani fashion house and the 130th anniversary of the Piaggio Group. To celebrate, the U.S. launch of the Vespa 946 Emporio Armani was marked with an event on October 14 at Emporio Armani store in SoHo, on 410 West Broadway, New York.

In the USA, the Vespa 946 Emporio Armani will be available from Piaggio Group Americas dealers in major cities, including New York City, Miami, Dallas, Los Angeles, San Francisco and Chicago. The new scooter has already been presented to customers and potential customers in the Piaggio Group’s new multibrand store in New York. Created as part of the global Motoplex flagship store formula, the new location on 6 Grand Street, Lower Manhattan, opened a few days ago.

The next launch event for the Vespa 946 Emporio Armani will be in Beijing, in the People’s Republic of China, on October 30. Visit for more information.

Troy Siahaan
Troy Siahaan

Troy's been riding motorcycles and writing about them since 2006, getting his start at Rider Magazine. From there, he moved to Sport Rider Magazine before finally landing at in 2011. A lifelong gearhead who didn't fully immerse himself in motorcycles until his teenage years, Troy's interests have always been in technology, performance, and going fast. Naturally, racing was the perfect avenue to combine all three. Troy has been racing nearly as long as he's been riding and has competed at the AMA national level. He's also won multiple club races throughout the country, culminating in a Utah Sport Bike Association championship in 2011. He has been invited as a guest instructor for the Yamaha Champions Riding School, and when he's not out riding, he's either wrenching on bikes or watching MotoGP.

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