Victory Motorcycles Announces 2011 Sturgis Rally Plans

Dennis Chung
by Dennis Chung

Victory Motorcycles announced its schedule of events for the 71st annual Sturgis Rally, Aug. 8-14 in Sturgis, S.D.

The Medina, Minn., manufacturer returns this year as an official sponsor for Sturgis events at the Legendary Buffalo Chip, with a special one-off Victory Kingpin customized by Klock Werks Kustom Cycle to be given away on the Buffalo Chip stage.

Victory will be sponsoring the Buffalo Chip Legends Ride on Aug. 8, with special guests expected to include Arlen, Cory and Zack Ness, Roland Sands and Rupert Boneham from television’s Survivor. Victory will also host its traditional ride-in rally for Victory owners on Aug. 11.

Demo rides on all Victory models will also be offered throughout the week at a demo site at Exit 30 on I-90.

[Source: Victory]

Victory Storms Sturgis
Victory Motorcycles is making its presence felt at the 71st Annual Sturgis Rally in 2011. In
addition to their unique, downtown Sturgis location, Victory will have its largest ever test fleet
available for demo rides. As an official Sponsor of the Sturgis Legendary Buffalo Chip, Victory
will be participating in Chip activities all week and donating a bike to be given away at the end
of the rally. Here’s what Victory owners and other rally goers can look forward to:
• Demo Rides on all Victory models, August 6-12 9:00 -5:00, I-90, Exit 30
• A Victory Owners Ride and Reception at the Buffalo Chip August 11
– 3:30 – 5:00 p.m. self-guided ride
– 5:00 – 8:00 p.m. reception
• A Chance to win a Free Klock Werks customized Victory Kingpin
(register @
• A Unique Display of Victory Products at 1100 Main Street,
August 6-12 9:00 a.m. – 9:00 p.m.
• VIP visits from Victory partners Arlen, Cory and Zack Ness, Roland Sands,
The Klock Werks team and Survivor TV Series star Rupert Boneham
The historic bank building that Victory occupies at First and Main in downtown Sturgis will
showcase their latest models including the early release 2012 High-Ball that was introduced in
January. Rally apparel and complete information on the entire line of Victory Motorcycles will
also be available.
Three 18-wheelers from Victory’s six-truck national demo fleet will provide more than 30 bikes
for free demo rides. The demo site is located less than a mile from downtown Sturgis at Exit
30 on I-90. Victory manufacturers more than 16 models – all powered by the Freedom 106
engine with 6-speed transmission. Most models from the value priced, blacked-out 8-Ball
series to the Victory Vision Tour will be available to ride from Saturday August 6th to Friday
August 12th from 9 a.m. till 5 p.m. Downtown hours for the Victory Store will be Saturday,
August 6th until Saturday, August 13th from 9 a.m. until 9 p.m.
A Victory Kingpin, customized by the pros at Klock Werks Kustom Cycle, is being provided
this year for the Buffalo Chip Bike Give-Away. The lucky winner will be chosen from a group of
finalists and awarded the tricked out custom live on-stage Friday of Rally Week.
As always, Victory will host a ride-in during the Rally for Victory owners. “The number of Victory’s
grows every year and with our corporate headquarters so close to Sturgis, we view the Rally as
an annual event for our employees and customers,” states Steve Menneto, Victory GM. Victory’s
offices are located in neighboring Minnesota and manufacturing is in Iowa.
The 2011 Victory Owners Ride and Reception for will take place Thursday August 11 from
3:30 p.m. to 8:00 p.m. starting in Deadwood, and ending at the Buffalo Chip and will include
food and soft drinks. As an official sponsor of the legendary Buffalo Chip, Victory will provide
free Special Guest parking. Victory owners will also have access to the Buffalo Chip Events
Center with the 2011 Motorcycles as Art display and Chip Gardens on the evening of the Ride-
In. Victory is also a sponsor of the Buffalo Chip Legends Ride which will take place on August
8th. Celebrity’s may include Arlen, Cory and Zack Ness, Roland Sands and Rupert Boneham,
Survivor TV Series star as wel as many other motorcycling celebrities.
For more information, on Victory at Sturgis, including updated times and dates, go to
About Polaris
With annual 2010 sales of $1.99 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including allterrain
vehicles (ATVs), the Polaris RANGER(r) Side x Sides, snowmobiles and Victory motorcycles for recreational and utility use and has
recently introduced a new on-road electric powered neighborhood vehicle. Polaris is a recognized leader in the snowmobile industry; and
one of the largest manufacturers of ORVs in the world. Victory motorcycles established in 1998 and representing the first all-new Americanmade
motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the cruiser and touring motorcycle
marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at
Polaris dealerships. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in
the S&P MidCap 400 stock price index. Information about the complete line of Polaris products, apparel and vehicle accessories are available
from authorized Polaris dealers or anytime from the Polaris homepage at

Dennis Chung
Dennis Chung

Dennis has been a part of the team since 2008, and through his tenure, has developed a firm grasp of industry trends, and a solid sense of what's to come. A bloodhound when it comes to tracking information on new motorcycles, if there's a new model on the horizon, you'll probably hear about it from him first.

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