Buell Assets Liquidation About to Begin

Pete Brissette
by Pete Brissette

Vultures Prepare to Descend on Buell Leftovers

In what is sure to be a painfully long and tortuous process for the former Buell Motorcycle Company (from Eric down to the graveyard shift janitor), the final act of its disassembly will be handled by Grand Rapids, Michigan – based Liquid Asset Partners.

In a release from Liquid Assets, the company states the “liquidation sale will start January 28th and run everyday for 30 days until everything is sold. Regardless of cost or loss, millions of dollars worth of equipment and tools will be sold directly on the factory floor.”

But don’t think this is just a sell-off of the last few skeletal remains of bikes. This is a soup-to-nuts type sale. From things as simple as wrench sets, to office chairs, to the Buell Factory tractor-trailer rig, it’s gotta go!

For the right person or company, this is a chance (how ever regretful it may seem since no one wanted to see this happen!) to acquire start-of-the-art tooling and manufacturing equipment. Or even a nice rolling tool chest!

Download the 368-line spreadsheet list of items up for sale from Liquid Assets website and you’ll note a couple non-Buell scoots. None of the four bikes listed (2 KTMs, a BMW and a Triumph) are late model, but they are all low mileage.

The reason these non-Buells are up for sale, in case it isn’t obvious, is that Buell, like all OEMs, purchase competitor’s bikes for thorough evaluation, and possibly even for some reverse engineering, to see how the company’s own product can be made better than the next guy’s stuff.

As sad as this is, the opportunist (scavenger?) in me wishes I had a few grand to throw around…

Buell Sale page on Liquid Assets Site.

Pete Brissette
Pete Brissette

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