Rossmeyer killed on his way to Sturgis

H-D dealer in fatal crash in Wyoming

By Motorcycle.Com Staff, Jul. 31, 2009
Harley-Davidson dealer Bruce Rossmeyer died riding his motorcycle to the Sturgis rally.

The owner of the world’s largest chain of Harley-Davidson dealerships, Rossmeyer was killed in a collision with a vehicle July 30 on a highway in Wyoming. The 66-year-old was riding with a group of friends on Wyoming Highway 28 to Sturgis, S.D. for the annual motorcycle rally after attending the Harley-Davidson dealer meeting in Denver, Colo.

According to reports, the accident occurred when the group was trying to pass a truck carrying a camping trailer. The Orlando Sentinel reports the truck was making a left turn onto a small dirt road when Rossmeyer attempted to pass. The Sentinel reports the truck’s turn signals and brake lights were working at the time of the crash and that Rossmeyer was not wearing a helmet.

Bruce RossmeyerBorn in New Brunswick, N.J., Rossmeyer opened his first Harley-Davidson dealership in Daytona Beach, Fla., in 1994 after a long career as a car dealer. Rossmeyer first considered the motorcycle dealership to be a hobby, but that hobby later turned into an empire.

Rossmeyer owned 15 dealerships including the 150-acre Destination Daytona in Ormand Beach, Fla. which featured restaurants, hotels, condos.

One of the biggest supporters of Daytona Bike Week, Rossmeyer also supported several charitable groups, including the Boys & Girls Clubs, the Joe DiMaggio Children’s hospital and Camp Boggy Creek of Paul Newman’s The Hole in the Wall Camps. Rossmeyer also sponsored racing teams such as the Richie Morris Racing team.

Rossmeyer is survived by his wife, Sandy, five children and nine grandchildren.