We’re now mid-way through September which means we’re well into the time of year that manufacturers announce their new models. By this point, America’s two heavyweight cruiser brands Harley-Davidson and Indian have already announced their 2018 lineups, but for the first time in nearly two decades, there were no Victory model announcements.

Polaris is Closing Victory Motorcycles

With Polaris shuttering its Victory Motorcycles brand to focus on Indian and Slingshot, we won’t get to see a 2018 Cross Country or a 2018 Octane. We’ll also never see a 2018 Victory Vision, which at least won’t disappoint those who never liked its art-deco aesthetic. We also won’t see a new Victory Empulse TT, though we hold out hope that Polaris will bring Brammo’s electric powertrain to Indian.

But what about any potential new motorcycles that were in the works? Seeing as how we weren’t invited to Victory’s product planning meetings, we’re left to search for clues from other sources, such as the U.S. Patent and Trademark Office.

Looking through Polaris’ trademark filings from the last few years, two names stand out as being  potential new motorcycles that we never got to see: “Fatty” and “Rogue.” Applications for both trademarks were filed on Aug. 23, 2013, and abandoned March 27, 2017 and Dec. 19, 2016, respectively, after Polaris declined to file an extension on reserving their names.

Before we go into the names, let’s address two obvious questions: how do we know these are motorcycle names? And how do we know they were for Victory and not Indian?

The answer to the first question is easy: both trademarks were explicitly labeled as being intended or use on “motorcycles and structural parts therefor.”

As for the second question, there are a couple of reasons. Chiefly (pun intended), Indian trademarks are registered to Indian Motorcycle International whereas both Fatty and Rogue were registered to Polaris Industries Inc. (as were all other Victory model names). The names themselves also sound like better fits beside model names like Octane, Judge and Vegas than they do next to a Chieftain. The name “Indian Chief” already carries some racial connotations and calling a bike an “Indian Fatty” sounds like a bad idea.

Look him in the eye and call him “Fatty.”

What the trademarks don’t tell us, is what the Fatty and Rogue would have looked like. The name Fatty suggests it may have been a potential Fat Boy or Fat Bob rival, or perhaps it could have referred to a wider rear tire. The Rogue sounds like a cruiser name, with its rebellious meaning, possibly with a blacked out engine and pipes. Or, as some have long hoped, could the Rogue have been the high-performance sporty Victory we were forever waiting for?

There’s also a third name that we’ve previously written about: “Victory Charger.” We first wrote about the “Victory Charger” trademark when it was initially filed in early 2015 for use with “electric motorcycles and structural parts therefor.” The name never got very far through the trademarking process, however, as the USPTO raised concerns about potential confusion with Fiat Chrysler Automobiles‘ (i.e. Dodge) trademark for Charger. Polaris tried to argue its case but by April 18, 2016, abandoned the application. By that point, Polaris had already released the Victory Empulse, keeping the name it acquired from Brammo.

After trying to trademark the name “Victory Charger” for use on an electric bike, Polaris released the Empulse TT, using the name it had when it was a Brammo.

With Victory’s demise, we may never know what the Fatty or Rogue would have been. Perhaps we’ll see some traces of these models that never were in a future Indian motorcycle.

The Octane will be remembered as the last Victory motorcycle introduced.

  • Old MOron

    Good detective work, as always. As for “Fatty” and “Rogue” – and Victory, itself, no sense in speaking ill of the dead.

  • Mad4TheCrest

    I am stilled pissed at Polaris for axing Victory completely, rather than just scaling down and refocusing on performance (non-cruiser) bikes. I don’t see Indian as having the brand bandwidth to accomplish what Indian plus Victory could have done together.

    • Old MOron

      Now that Indian have won the AFT Championship, and since they promised new bikes “outside of cruiser/bagger/touring,” they just have to sell us a street tracker. They HAVE to.

  • Xenu Teegeeack

    “…could the Rogue have been the high-performance sporty Victory we were forever waiting for?…”

    I didn’t wait, rationally compared all the numbers and that decision said get the Octane. So I did. Could not be happier. All you schmoos that waited, hoping for ever larger horsepower numbers, that in reality are far beyond your very limited abilities – truly missed the boat on this one. Sorry to say, but, NOT sorry, you missed out. Pearls before swine.

    Sure, I was pissed at Victory for folding, but that was purely a business decision, based on cold hard numbers. After time to reflect, Victory (Polaris) did what had to be done. Not an enjoyable job, but did their duty, and that’s what responsible people have to do from time to time.

    Now I’m just slightly pisssd off, ever so mildly, at the arm chair riders who probably do not actually ride very much, that poo-pooed the Octane’s numbers compared to Project 56, but didn’t get off the couch and go buy a Victory, that was much better than the competition, but that is exactly how capitalism works.

    Now HD riders are reaping the benefits from Victory competition but how long will that last before HD falls back into their old formula?

    Find something good and sing it’s praises and hopefully enough join in, otherwise it goes on the scrap heap! Anyway, ride safe & have fun on whatever you are riding!

  • RMP52

    Hmm….. so what??

  • Bubba Blue

    If Victory was going to emulate another brand, it might have done better to have emulated BMW rather than HD. JMO.