Baseball slugger Giancarlo Stanton is headed to Yankee Stadium, and it looks like the Motor Company might be joining him in the Bronx as Harley-Davidson has filed for two trademark applications to use the New York City borough as the name for a new motorcycle.

The trademark applications, filed Dec. 8 with the U.S. Patent and Trademark Office, are for the names “Bronx” and “Harley-Davidson Bronx.” Both applications state the names are intended for use on “motorcycles and structural parts therefor,” indicating the Bronx is intended for a new model and not for any number of accessories or merchandise.

The trademark filings do not provide any information on this future model, or when we might see it, but we can make some inferences from the name. The Bronx conjures images of a tough, urban environment, which suggests the motorcycle will be a muscular-looking cruiser rather than a tourer. A bobber with fat tires and chopped fenders comes to mind, likely using Harley-Davidson’s new Softail chassis.

Harley-Davidson Introduces All New 2018 Softail Line

Harley-Davidson 2018 Softail Pictorial Overview

Of course, this is all conjecture at this point. Trademark applications, while telling, are not definitive, and still subject to vetting by the USPTO. And though we don’t know exactly when we’ll see the Harley Bronx, the trademarking process does provide a rough timeframe, with an applicant required to use the name within 36 months of the USPTO giving its approval or else lose the name. We know Harley-Davidson has stated an ambitious goal of producing 100 new models over the next decade, and it looks like the Bronx will be one of them.

When asked about the name “Bronx,” a Harley-Davidson spokesperson says the company is unable to comment on future products.

 

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Harley-Davidson Communities

  • Rocky Stonepebble

    Anyone that would ride a bike named “Bronx”, would ride a man.

    • Sayyed Bashir

      “Jonas Bronck (died 1643) was an immigrant to the Dutch colony of New Netherland after whom the Bronx River, and by extension, the county and New York City borough of the Bronx are named.” Bronco: a wild or half-tamed horse. A real man would ride a bronco or a Ford Bronco.

      • Rocky Stonepebble

        Like O.J.?

        • michael32853hutson@yahoo.com

          LOL! GOOD one!

        • toomanycrayons

          If the glove doesn’t fit, ride it? Anyone with famously “small hand” issues is likely at the dealership, already. Complicit/compensate…so hard to keep track, too much Diet Coke…

    • TheMarvelous1310

      Is there something wrong with riding men? You like being rode, right?

      • Rocky Stonepebble

        I like getting my d**k s****d. You offering?

        • TheMarvelous1310

          Nope. Better find yourself a vacuum cleaner!

      • mikstr

        Nice of you to come out on this forum! Guess the assless chaps make sense now!

        • TheMarvelous1310

          I was talking about piggyback rides! Get your mind out of the gutter, wierdo.

          • mikstr

            Not too late to ask Santa for a sense of humour you know…

            BTW, you misspelled weirdo…

  • Gruf Rude

    “Then came Bronx-en?” An exhaust system called ‘the Bronx Cheer’?

    • michael32853hutson@yahoo.com

      LOL! pretty good,pretty good… if anyone besides you and i know what you are talking about! Wonder whatever happened to Michael Parks?

      • Jon Jones

        Passed on in May of this year.

        • michael32853hutson@yahoo.com

          sorry to hear it! back in the day i never missed an episode if i could help it! RIP Michael

      • Sayyed Bashir

        “Then Came Bronson.” TV show.

        • michael32853hutson@yahoo.com

          i know!

        • andrew c giancontier

          Yes sportster bike great old show!

  • mikstr

    Curious to see what minor paint and trim changes will be made to call it a new model and sell it to their brainwashed masses? Should be good for a chuckle, lol

    • CakeDispenser

      You know sports tards will flock to any product if they see there favorite team on it.

      • mikstr

        You know poser tards will flock to any product if they see the Harley name on it.

        fixed it for ya…

        BTW, never too late to learn the difference between their and there….

        • CakeDispenser

          I liked my opinion better. Thanks for pointing out the typo.

          • Rocky Stonepebble

            That wasn’t a typo. You are an illiterate.

      • Born to Ride

        War… War never changes… You know Solid Snake is mostly a fan of Triumph right?

        • CakeDispenser

          Yep! I wish they added to MGS:5 even though they teamed up with Triumph in real life to make a special edition bike.

          • Born to Ride

            I’m waiting until phantom pain is good and cheap on steam before I buy it. Heard some seriously mixed reviews and wasn’t willing to plunk down 50$ like I did for Guns of the Patriots. Although I wouldn’t mind paying good money for Big Mama’s Bonneville.

          • CakeDispenser

            Just buy it on steam during the Christmas sale and MGS:5 isn’t bad ands its my third favorite in the series. It would of been alot better if Konami would fuck off and lit Kojima do his thing. The thing i hated most about the game was the missions. Some missions felt like side missions and didn’t pertained to the story. I don’t own a motorcycle but I wold like to in the future. I’m just poor college student.

          • Born to Ride

            I’m a poor college student and I have 5. Priorities man. Priorities.

      • Rocky Stonepebble

        “Their”

        • CakeDispenser

          It was a typo. Plz b niC3 t0 mi um Ilwiterate ;((((

          • Rocky Stonepebble

            You are too stupid to know what a typo is. Illiterate idiot.

          • CakeDispenser

            You’re right. Sorry for my ignorance. I should of said “correction”.

          • Rocky Stonepebble

            Should “have” said. You really are a pathetic fu​cking idiot.

          • CakeDispenser

            Thanks for the correction. LOL

    • TheMarvelous1310

      Do they pay you to be a hater? What do you get out of blindly shitting on anything with Harley or Davidson in it?

      It’s funny because I never see Harley guys going out of their way to downtalk any other company. Then again, maybe it’s just too nice at the top to worry about the other bikes.

      And yes, I’m reusing comments because you’re reusing opinions.

      • mikstr

        Been riding bikes for over 40 years, been getting arrogant “I now have a direct line with God and know all things motorcycling since I bought this shiny land yacht” attitude form Harley riders the whole time, so I come by it honestly. Do I hate posers? You betcha!

        • TheMarvelous1310

          The minority is always loud, it’s the insecurity. Doesn’t mean you condemn all the owners, or the products.

          • mikstr

            wouldn`t be so bad if it was only a minority….

          • TheMarvelous1310

            It is.

          • mikstr

            being an obvious Harley rider/sympathizer, your decision to see it that way is understandable (albeit incorrect)… carry on….

  • CakeDispenser

    what a weird name for a bike. Curious to see what it would look like even though there isn’t any concept art out yet.

  • Buzz

    If you look at the bike it has an automatic feature that says, “Whaata you lookin at?”

    • Sayyed Bashir

      Only if you look at the biker’s girlfriend.

      • toomanycrayons

        Are you #looking at the demo’s “girlfriends” anymore? Their Moore-bait days are long ago, and far away. Sarah Huckabee Sanders (generous) look-a-likes in leather chaps, and a string bikini isn’t for everyone…

        • QuestionMark666

          Sarah Huckabee Sanders in leather chaps, and a string bikini is an image that I’ll never be able to get out og my mind, damn you

  • Starmag

    Don’t tell me, its paint job will be Hip-Hop graffiti and will come with a powered megaphone on the handlebars so you can loudly share your opinions while riding with people who don’t want them.

    • Jon Jones

      Pretty good!

    • TheMarvelous1310

      Do they pay you to be a hater? What do you get out of blindly shitting on anything with Harley or Davidson in it?

      It’s funny because I never see Harley guys going out of their way to downtalk any other company. Then again, maybe it’s just too nice at the top to worry about the other bikes.

      • Starmag

        That was a mild stereotypical crack on the Bronx, not Harley. I grew up in MIlwaukee not far from the Juneau plant and my father had many new Harleys and a ’40 Indian 4-cylinder and ’48 Cheif all of which he let me ride. Harleys have their place. My fav of his Harleys from that era was a first year FLT.

      • QuestionMark666

        ” I never see Harley guys going out of their way to downtalk any other company.” Then you haven’t spent much time around HD fanatics.

        • TheMarvelous1310

          Why would anyone?

    • QuestionMark666

      Bearded with plaid flannel seat

  • Vrooom

    Nothing quite says 900 lb. $25K cruiser like Bronx.

    • toomanycrayons

      The Ferry Point POTUS45 Tribute Edition might come with a #blonde combover shag-it seat cover, too. Big fan. Such a bigly branding fan…

      http://www.trumpferrypoint.com/

    • TheMarvelous1310

      Do they pay you to be a hater? What do you get out of blindly shitting on anything with Harley or Davidson in it?

      It’s funny because I never see Harley guys going out of their way to downtalk any other company. Then again, maybe it’s just too nice at the top to worry about the other bikes.

      I will continue to reuse this comment as long as you reuse opinions.

      • mikstr

        seems this is your “copy and paste” reply to anyone who dislikes Harleys… too funny… guess you get to use it lots on “real motorcycle” enthusiast (ie. non poser) forums

        • TheMarvelous1310

          Learn how to punctuate a sentence before you try to rile me up, I’m laughing at you now.

          • mikstr

            too funny: getting lectured to by a poser, lol Seems you don`t get out much do you? lol The are aspects to style (in this case writing) that are beyond how much chrome you can put on your Hog… silly of me to expect your Milwaukee-tarnished mind to “get it”…

          • TheMarvelous1310

            My hog has no chrome or labels, and neither does my Aerostich Roadcrafter. Also, I live in Cleveland… Zero for three, idiot!

          • mikstr

            awwwwwwwwwww. the poserman is upset, lol
            BTW, being called an idiot by a poser is essentially a double negative, so thanks for the complment.

            Finally, congrats for living in Cleveland ; I should have known you wouldn`t be bright enough to get the Milwaukee reference… guess that`s why you ride a Hardley…

          • TheMarvelous1310

            You seem to like that word, ‘poser’. You use it a lot. Mostly to Harley-Davidson fans, I bet.

            Personally I think it applies better to some six-letter named anonymous douche trying to hurt someone’s feelings by hurling stereotypes based solely on the bike they ride, completely irrespective to the fact that they don’t actually apply by the way, and insulting their intelligence despite constantly making spelling and grammar errors themselves. But I don’t expect YOU to have any perspective! You’re just another troll dedicating your life to disliking something, one of many and not even a good one. Enjoy your last word, I’m sure it will be prophetic. Poser.

          • mikstr

            The word poser just sums up chrome-o-philes to a “tee”; sorry if the truth about your fellow Hog owners upsets you. Seems the truth often has that effect on guys like you. Enjoy dressing up in your clown-esque Hardley clothes and swapping chrome polishing stories with your fellow midlife crisis victims… Been nice chatting with you… poser!

  • Mark Vizcarra

    This is probably the new sportster everyone is talking about over in HDforums

    • Campi the Bat

      But the Sportster name is the only thing from the old bike worth keeping.

      • Born to Ride

        That one got a laugh outa me.

  • michael32853hutson@yahoo.com

    not fond of the name but my mental image of the bike is kinder to Harley

  • Jon Jones

    So very edgy!!

  • spiff

    So this is going to be a stripped down model. A city/urban ride. As mentioned by Mark Vizcarra quite possible an updated sporty.

  • Douglas

    Well, I think H-D needs to diligently continue work on their “Electric-Glide” that we heard so much about a couple yrs ago….that trend is underway, maybe under the radar, and continuing…..they need to keep up. Another “new model” will only rob Peter to pay Paul, methinks.

    • Sayyed Bashir

      The LiveWire is still on track for release in 2019.

  • andrew c giancontier

    Very cool hope it becomes collector like a lot of other Harleys!

  • Bob Signs

    They already have this model. It’s called a Fat Bob. A cruiser with fat tires and bobbed fenders.

  • BMW has the “Montauk” Harley-Davidson the “Bronx”?

    • QuestionMark666

      “Montauk” has been out of production for over a decade

  • Junker

    Yeah, all the HD guys around here want to be associated with NYC, makes total sense.

    Did someone say sportster? Now, if they make an amazing update there I might be interested, Bronx or not.

  • StripleStrom

    They must really be digging for names… “Bronx” is pretty horrible. I hear they’re making a Youngstown model too. It will use rusted steel from 30 years ago for that authentic patina. The suspension is tuned for comfort over streets that have been woefully neglected. It has a tank sized to go from the bar to the unemployment office.