#harley-davidson

As electric vehicles (EVs) become more mainstream thanks to the automotive industry, we see more and more information swirling around the internet. Unfortunately, not all of that information is up to date or correct at all. With battery tech improving drastically over the past decade, it can be hard to keep up with the current facts. Additionally, with so much information available, it can be hard to separate the wheat from the chaff to discern what’s true and what isn’t. 

During its first quarter report in late April, Harley-Davidson announced it was changing course on its “More Roads” business plan, replacing it with the new “ Rewire” strategy. While Harley-Davidson has only described the new plan in broad strokes, we’re already seeing some signs of Rewire falling into place. As the Rewire plan continues to develop, we figured we’d look back at the previous plan to help us figure out where Harley-Davidson goes from here. (UPDATED: July 9, 2020: Harley-Davidson says it will provide more details about Rewire with its Q2 results later this month. Harley-Davidson also says Rewire “set the foundation for a new 2021-2025 strategic plan which is expected to be shared in Q4.”)

Harley-Davidson has appointed Jochen Zeitz as its new president and chief executive officer, removing the “acting” tag from the position that he has held since H-D removed his predecessor, Matthew Levatich, in February.

Harley-Davidson reported its first quarter 2020 results, announced actions to address the impact of COVID-19 and outlined a new strategic plan for the company, moving forward.

In the midst of all the uncertainty and panic caused by COVID-19 and the hard times millions around the world have fallen upon, we thought we’d share some beauty created by French custom shop, FCR Originals. The shop has a penchant for turning British Twins, among other machines, into creative custom builds with styling cues that harken back to the ‘50s and ‘60s. As is evident from the pictures shared here, the level of detail and commitment to their projects is stunning. 

Harley-Davidson has filed designs with the European Union Intellectual Property Office for two more models using the liquid-cooled Revolution Max engine powering the Pan America and Bronx. The two new designs, one a cafe racer and the other a flat track-inspired model, further add to the modular concept promised with the new engine platform.

Harley-Davidson announced it is suspending most of its U.S. production through March 29 after one of its employees tested positive for the coronavirus. The temporary suspension in production affects the company’s York Vehicle Operations in Pennsylvania, and the Tomahawk Operations and Pilgrim Road Powertrain Operations facilities in Wisconsin.

Harley-Davidson has filed trademark applications for two potential new logos for electric two-wheelers. The two trademarks were filed today with the European Union Intellectual Property Office, for use on either electric bicycles or electric motorcycles (plus “structural parts therefor”). We expect similar filings to pop up on the U.S. Patent and Trademark Office any day now. [UPDATE: As expected, Harley-Davidson has filed trademark applications for these two logos with the USPTO. This also gives us a higher-resolution look at the two symbols.)

Harley-Davidson officially announced a new Softail Standard model for 2020, confirming news we first broke earlier this month after the cruiser was certified by the California Air Resources Board.

It’s easy to take for granted the dynamics involved in creating a fairing for a motorcycle. Sure, you could easily mold a piece of plastic or resin and create a shape, but what thought process and research goes into such a mold? We take something like fairings for granted because they’re so commonplace. Big OEMs have the resources to hire big-name designers to create something that’s easy on the eyes, then study the fluid dynamics behind the designer’s sketch to see how different lines bend and shape the wind as it flows through it. Then these big players can utilize finite element analysis to dictate the strength of a part or component and adjust as needed for a given application. But nobody talks about these things anymore because this is simply something we expect. We’re numb to it. But when we stop and think about it, the fit and finish of a motorcycle determines its legitimacy.

Harley-Davidson appears set to add another cruiser model to its lineup, with the addition of a new Softail Standard. This development comes to us thanks to an updated executive order from the California Air Resources Board which certifies a 1746cc 2020 Harley-Davidson Softail Standard, along with a Stage 1 upgrade.

A little over a year ago, Harley-Davidson revealed two electric two-wheeler concepts, an electric mountain bike and a scooter that resembled an old Briggs & Stratton minibike. Today, the European Union Intellectual Property Office published multiple design filings that give us a peek at what the production version of that electric scooter may look like.

When we think of baggers, we think V-Twin engines. Yes, there are some exceptions, the BMW K1600B and the Moto Guzzi MGX-21 (with its unusual transverse V-Twin) come to mind, but aside from those outliers, baggers from all manufacturers are solidly in V-Twin land. However, with the chassis, a couple of choices exist. Do you want a fork-mounted or frame-mounted fairing? In the frame-mounted category, there is one, big-daddy model that dominates the class, the Harley-Davidson Road Glide. For 2020, the grizzled veteran has been called out by a young gun that wants to prove its mettle. The Indian Challenger clearly has its sights on the Road Glide. In a classic battle reminiscent of the Old West, these two gunslingers have stepped onto the street, and the outcome will be determined on Route 66.

You may not believe it – I know I couldn’t – but a search for “Harley-Davidson shirts” is a hugely popular moto-related Google querie, drumming up almost 10,000 hits a month. I mean, I know The Bar and Shield is a popular brand to wear, and The Motor Company has its adoring fans, but I had no idea so many people were searching for Harley apparel. Wanting to see what all the fuss was about, I popped the search into Amazon to see what came up. Here you’ll find 10 of the most popular selections people are buying.

Harley-Davidson announced the Pan America adventure bike and Bronx streetfighter are nearing production, both powered by the company’s new Revolution Max engine. The Pan America 1250 and Bronx 975 will be arriving in late 2020 as 2021 models.