KTM Teases Plans for EICMA

It’s never too early to look ahead to the world’s largest motorcycle show

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MV Agusta Superveloce 1000 Serie Oro - First Look

MV Agusta is nothing if not exotic, and the company introduced its new limited edition Superveloce 1000 Serie Oro to its assembled group of journalists exactly how you’d expect: by emphasizing its beauty. Sure it’s powered by a 200-plus horsepower four cylinder with titanium connecting rods and radial valves, but that’s not really the star of the show here. According to MV’s Stefano Campaci, the Superveloce 1000 Serie Oro had to appeal to both motorcyclists and even non-motorcyclists alike. There had to be an attraction. A romance. “We call this the shape of desire.” Like the Superveloce 800 before it, I think it’s safe to say MV’s delivered another looker of a motorcycle.

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MV Agusta Chairman Hubert Trunkenpolz Interview – Part Two
MV Agusta Chairman Hubert Trunkenpolz Interview – Part One

In November 2022 Italian trophy brand MV Agusta, wholly owned since 2019 by Russian entrepreneur Timur Sardarov and his family, and Pierer Mobility AG – KTM’s parent company – reached an agreement on ‘future strategic cooperation’, as a result of which the Austrian firm headed by Stefan Pierer would acquire a 25.10% stake in MV Agusta via its KTM AG subsidiary. At the first meeting of the newly constituted MV Agusta board on November 15, a capital increase of €30 million was agreed, denoting the sum KTM had paid to acquire its new minority shareholding in the company. As part of this strategic alliance KTM took charge of purchasing all components needed to manufacture MV Agusta’s entire range of models, as well as responsibility for marketing, distribution and after-sales service for MV Agusta on a global basis outside Italy.

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