American Frontiers: A Public Lands Journey

Honda the Official Vehicle and Engine Sponsor for American Frontiers, a Public Lands Journey

American Honda Motor Company is proud to announce its participation in anunprecedented adventure called American Frontiers: A Public Lands Journey.The project is a joint effort by the Public Lands Interpretive Association(PLIA), with the backing of the Federal Government and the NationalGeographic Society, to increase national understanding and appreciation forAmerica's public lands legacy and the wide range of benefits public landsprovide.

"We are proud that we could take part in this event as the official vehiclesupplier" said Ray Blank, Vice President of American Honda's MotorcycleDivision. "Educating Americans about our public lands and how we can enjoythem responsibly is important to all of us here at American Honda."

The two teams started the Journey on July 31, 2002 - one starting on theUS/Canadian border and the other from the US/Mexican border - and willtravel until they meet in northern Utah on National Public Lands Day,September 28. Jointly, over an eight-week period, each team will traversemore than 1,300 miles through some of the most spectacular lands of theWest. Participants will be utilizing Honda Vehicles exclusively based onthe regulations for that specific route. On routes designated foroff-highway vehicles the trekkers will be using Honda ATV's and Hondamotorcycles. On backcountry roads the all new Honda Pilot and all new HondaCR-V, will be the vehicles of choice. Honda 4-stroke marine engines, alongwith Honda's new 4-stroke personal watercraft, the Aquatrax, will see dutyon Lake Powell, and other waterways where appropriate. Honda generatorswill contribute by running all computers and other electronic devices alongthe route. In non-motorized areas trekkers will be hiking, riding horses,peddling mountain bikes or paddling canoes.

Special events held at selected locations along the route will allowopportunities for the media to meet the teams and participate in theJourney. There will be educational projects and outreach programs targetedto schools and families all across America that will continue to buildawareness of our public lands legacy and value. A "joining" event and afull-scale celebration will take place when the trek teams meet in theWasatch-Cache National Forest near Salt Lake City, Utah on Public LandsDay, September 28.

To follow the Journey on-line or to get more information on public landsplease check the American Frontiers website at:http://www.americanfrontiers.net