HMC Ducati Goes Interactive

Brent Avis
by Brent Avis
Mill Valley, Calif., May 31, 2002 -- Mojotown, a full-service multimedia agency, announced today that the company has joined the HMC Ducati Race Team as its interactive marketing sponsor. The HMC Ducati, piloted by three-time AMA National Champion Doug Chandler, will sport the bright orange Mojotown decal starting June 1st at the Superbike Challenge in Pike's Peak, Colorado.

Michael Aron, Mojotown's founder and creative director, is the former art director of Fast By Ferracci and Cagiva USA. He also served as the data acquisition engineer on Team Fast By Ferracci Ducati in the late 1990's. After leaving Fast By Ferracci for a stint in the corporate world of e-commerce, he returned home to Northern California to launch Mojotown...

A diehard motorcyclist and talented racer in his own right, Michael welcomed the chance to work with HMC Ducati.

"I've missed my involvement in AMA racing, so this sponsorship means a lot to me. I think HMC Ducati has a lot of potential and I'm looking forward to developing its online and interactive presence. With mybackground in the sport and my team of artists, I see this as a great opportunity to carve a creative niche in the motorcycle industry and make an impact on the sport".

Mojotown is a full-service multimedia agency specializing in advanced website development, computer animation, graphic design and e-commerce solutions. As a virtual agency, the company has created a leaner, more flexible working environment that offers clients greater creativity, innovation and business value. The company has produced creative work for such clients as Charles Schwab, Donna Karan, Texas Instruments and e-greetings. Mojotown is currently working on website facelifts for several of Northern California's elite motorcycle dealerships and performance shops.

Mojotown is based in Mill Valley, California. For more information visit

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