Harley-Davidson 100th Anniversary

Brent Avis
by Brent Avis
From H-D's press:
MILWAUKEE (May 10, 2002) - It was a hundred years in the making andwe'll never see anything like it in our lifetime again. It'shuge (more than 25 acres), it's truly an entertainment extravaganza(more than 12 bands on two stages) and it has something for everyone.

On the weekend of July 20-21, at the Atlanta Motor Speedway,Harley-Davidson Motor Company will officially kick-start its 100thAnniversary with the Open Road Tour: a series of gigantic weekendfestivals roaring into 10 cities worldwide celebrating motorcycles,music, history and more. Once the Open Road Tour rolls to a stop in theSummer of 2003, enthusiasts can join the Ride Home, organized ridesthroughout North America heading to Milwaukee, for three days ofcelebrations and special events...

The official birthday party will takeplace in Milwaukee on August 31, 2003 and launch Harley-Davidson into thenext 100 years.

But because the world has never seen an event the size or scope of theOpen Road Tour it may be easier to look at it this way:

* It's bigger than a concert - Every Open Road Tour stop willfeature at least 12 incredible musical acts over three days. TimMcGraw, Hootie and the Blowfish and Bob Dylan are just some the bignames already on board.

* It's cooler than the Guggenheim "Art of theMotorcycle" - Elvis and Jon Bon Jovi's Harleys are just afew of the amazing motorcycles on display. Everywhere spectators walkthey'll find multi-media displays revealing the colorfulhistory of the Motor Company, never before seen machines andartifacts from the Harley-Davidson Archives, and even vintagemotorcycle toys!

* It's no county fair - Motorcycle drill teams and stunt riderswill put on daily shows. Need an adrenaline break? How about a2,000-seat cinema showcasing Harley-Davidson's portrayal in themovies over time, or the children's pavilion that has kidsgames and other entertainment for children like demo-rides onFisher-Price Harley-Davidson ride-on motorcycle toys.

* And it's got entertainment you can't see anywhere else --There are also theatre-style shows including a high energy tap andrhythm spectacular and a biker fashion show you can only find at aHarley-Davidson event.

"It's hard to put into words," said Joanne Bischmann,vice president of marketing for Harley-Davidson. "We knew thatkicking-off Harley-Davidson's next 100 years was going to call forsomething huge, something that couldn't easily be described inwords, but would be an unforgettable Harley-Davidson experience foranyone who participated. We think the Open Road Tour fits thebill."


The Open Road Tour will feature different bands each day, in every city -and the music will continue all day long on two different stages. InJuly, Atlanta will be grooving with Steel Pulse, banging their heads withTed Nugent, rocking with Journey and stomping their feet to Tim McGraw.

When the Open Road Tour rolls across the globe, the musicalentertainment will include other top-name artists including the NevilleBrothers, Alison Krauss, Billy Idol, Lynyrd Skynyrd, Hootie and theBlowfish, Indigenous and Bob Dylan.


The history of Harley-Davidson is rich in drama, passion andtradition. Open Road Tour visitors are invited to take in 100 years ofHarley-Davidson history through multi-media and historic displays, whichinclude: original artifacts, historical engines and an extraordinarycollection of materials from company marketingcampaigns. Inside The Journey tent, visitors will also be encouraged tostep into a story booth and share their favorite Harley-Davidsonexperiences.

Starting with a re-creation of the historic shed where thecompany was born, visitors can trace the history of Harley-Davidson inall aspects, even an archive collection of motorcycle toys. A specialpavilion at the Open Road Tour called The Machine will feature a stunningexhibition of select motorcycles from the Harley-Davidson archives. Manyof the unique motorcycles featured inside The Machine have never beenseen in public before.

The Open Road Tour also features another special exhibit calledThe Culture which features Harley-Davidson's distinctive style thathas inspired people and popular culture around the world. Moving aroundThe Culture, visitors will quickly become part of the world ofHarley-Davidson, as they take in a look at Harley-Davidson in the movies,as well as a special exhibit from the Rock and Roll Hall of Fame.Visitors will also be encouraged to try on the latest, as well as vintageHarley-Davidson MotorClothes.

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Brent Avis
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