Triumph Reports Record FY2017 Sales (Again)

John Burns
by John Burns

The UK’s main motorcycle manufacturer ended its fiscal year June 30 with a(nother) bang, this report just in last week from Phil Read Jr., Triumph’s U.S. Public Relations Manager.

In the financial year 2017, Triumph grew global revenues by £90.9m to £498.5m, with profit before exceptional costs increasing by £8.1m to £24.7m: £498.5m is about $666.5 million today.

Motorcycle retail grew by 7,151 units to 63,404 units retailed during the financial year – an increase of 11.3%. Triumph sold 86.1% of its bikes in overseas markets, an increase of 0.8%.

That’s three years of record growth and retail sales for Triumph, both in the U.S. and globally. Triumph has been doing things differently in the U.S., eschewing things like the usual International Motorcycle Show circuit in favor of hosting its own 60-stop North American tour, where it invites the coolest buyers to the hippest locations.

Then there’s the fact that it’s launched a lot of very favorably received motorcycles in the last two years, including five in the last 12 months: Street Triple, Bobber Black, a new Speedmaster, and new Tiger 800 and 1200 adventure models.

———————————————————————————————————–Here’s the full Press Release:

18 December 2017

Triumph Motorcycles Group Limited FY17 Results Statement

Triumph Motorcycles Group Limited has today announced its financial results for the year ending 30 June 2017.

In the financial year 2017, Triumph grew global revenues by £90.9m to £498.5m with profit before exceptional costs increasing by £8.1m to £24.7m.

Profit before tax£24.7m£16.6m
Research & development costs£29.2m£26.9m
Motorcycles retailed63,40456,253
Percentage of motorcycles sold in overseas countries86.1%85.3%

In the face of continuing challenging economic and currency conditions, including Brexit, Triumph Group has performed strongly and has maintained its commitment and investment in research and development, with a view to furthering the continuous improvements of its products.

The Group has continued to develop its excellent motorcycle range, launching five new motorcycles in the last 12 months – the new Street Triple, the new Bobber Black, the new Speedmaster and the new Tiger 800 and Tiger 1200 adventure motorcycles.

It has also continued to demonstrate its commitment to meeting customer needs, with the opening of a £4m Factory Visitor Experience at its Hinckley base. The Factory Visitor Experience includes a museum charting the history of Triumph, which is free to enter, as well as an opportunity for fans and enthusiasts to take a tour of Triumph’s high-tech manufacturing plant to see where Triumph’s class-leading motorcycles are built.

Triumph is excited about the future and is committed to delivering its long-term vision through investment in the Company’s people, facilities and product that fuses character, heritage and performance to ensure the success of the brand.


John Burns
John Burns

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  • Sahil Srivastava Sahil Srivastava on Dec 27, 2017

    They still dont do demo days, wont be buying a triumph unless i test ride first.

    • See 3 previous
    • That guy That guy on Jan 04, 2018

      What? Triumph offers test rides on all their bikes, it comes with being a premium manufacturer.

  • Jeff benson Jeff benson on Dec 31, 2017

    Biggest bike maker in all of Great Britain. Lol!

    • Mad4TheCrest Mad4TheCrest on Jan 02, 2018

      Well, they do dwarf the rebirthed but-stuck-in-perpetual-todlerdome Norton.