Star Motorcycles

Star motorcycles include the VMax muscle cruiser, the chopper-inspired Raider, Stratoliner Deluxe touring motorcycle, Royal Star Venture S luxury touring motorcycle, and V-Star series of cruisers.

Yamaha created the Star Motorcycles brand in 1994 to more effectively brand its cruisers in the United States. By 2006 the Star Motorcycles brand became its own company, though Yamaha is still in charge of production and distribution. The Star brand operates out of Yamaha’s offices in Cypress, Calif. and all Star motorcycles are designed in the United States. Star Motorcycles offers a mix of high-end models like the Stratoliner and Roadliner, as well as more affordable models like the V Star series. The over-the-top VMax muscle cruiser is the crown jewel of the Star family.

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  • 2015 Yamaha Star VMAX Carbon SE Announced for Europe

    Yamaha Motor Europe is celebrating the 30th anniversary of the VMAX with a special edition Carbon version. The 2015 VMAX Carbon will only be offered in Europe, along side the base model which will be available in a Matt Grey color option that will be offered at a reduced price. North Americans will make due […] more
  • Yard Built XV950 Pure Sports Channels the Yamaha FZ750

    The latest product Yamaha Motor Europe’s Yard Built custom specials is a Star Bolt transformed into a replica of an FZ750. Dubbed the XV950 Pure Sports after the words written on the original FZ750’s fairing, the project was produced by Italy’s LowRide magazine and Radikal Chopper and styling by Oberdan Bezzi. The Star Bolt – […] more
  • Yamaha EKIDS Concept Appearing at New York International Motorcycle Show

    Yamaha is bringing its full 2014 line of motorcycles to the New York City stop of the International Motorcycle Shows tour. Along with the production models from Yamaha and the Star cruiser brand, the company will display the EKIDS electric dirtbike concept that debuted at the 2013 Tokyo Motor Show. The Yamaha EKIDS is powered […] more
  • Yamaha Star Bolt Café Photos from Tokyo Motor Show

    We received some positive feedback on our Google+ page when we first wrote about Yamaha‘s Star Bolt Café prototype, so we thought we’d share some new photos Yamaha released from the Tokyo Motor Show. Yamaha has made it clear the Bolt Café is only a reference model to showcase the customization potential of the Bolt. At […] more
  • Yamaha Announces Star Bolt Café Prototype for 2013 Tokyo Motor Show

    Yamaha announced it will present a new café-styled version of the Star Bolt at the Nov. 22-Dec. 1 Tokyo Motor Show. While there are no plans to produce the Bolt Café, the concept was designed to show the potential of the Bolt as a platform for customization. The prototype sports the same 946cc V-Twin engine […] more
  • 2013 Star Bolt Custom Build-Off Video

    Star Motorcycles has done everything a company can to attract attention to the Bolt. Well, everything short of the Oprah-esque trick of telling a crowd to look under their seats for the key to their new bikes. Instead, Star approached a group of 10 customizers that reads like a Who’s Who of the bike modification […] more
  • Yamaha Reports Q2 2013 Sales Results

    Yamaha bounced back from a poor first quarter with sales of 1.530 million motorcycles over the second quarter ended June 30, 2013. The results represent a 1.5% increase from the 1.507 million motorcycles sold in the same quarter last year. Still, Yamaha’s first half motorcycle sales total of 3.0 million units remains behind last year’s […] more
  • Kenny Roberts Dirt-Tracking a Star Bolt!

    Of all the charity events we know of, Kenny Roberts’ True American Heroes benefit is at the top of the heap. Getting a chance to meet King Kenny is exceptional on its own, but being able to visit his storied ranch vaults the event into something extraordinarily special. Oh, and don’t forget the event is […] more
  • Harley-Davidson Tops 2013 Pied Piper Prospect Satisfaction Index

    Harley-Davidson dealers outscored dealers from other brands to take the top spot in the Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study for the second consecutive year. The annual study measures the effectiveness of motorcycle dealerships, rating them on how they perform in different categories, such as inviting customers to sit on a floor […] more
  • 2013 V Star 1300 Deluxe G+ Video Discussion

    Hipster Editor, Jonny Langston, just finished his press ride of the 2013 V Star 1300 Deluxe. While still on location in Santa Barbara, CA, Jonny held a Google+ video conference with the other MO editors to discuss his first impressions of the bike. Look for Jonny’s full review a few days from now. We plan to utilize […] more
  • Yamaha Teases New Star Cruiser to be Unveiled at Daytona Bike Week Video

    Yamaha will reveal a new Star cruiser on March 9 during Daytona Bike Week. To promote the upcoming launch, Yamaha released a teaser video revealing a few fleeting glimpses of the new model along with the tag line “less is more”. The video reveals some details such as dual rear shocks, a solo seat and […] more
  • Yamaha Becomes First Official OEM Partner of AIMExpo

    Just in time for this weekend’s DealerExpo in Indianapolis, the American International Motorcycle Expo (AIMExpo) announced today that Yamaha Motor Corporation, USA will use the event to introduce its 2014 products to the marketplace. Yamaha is the first official OEM partner of AIMExpo, a landmark step in the continued growth of the event, which is […] more
  • 2013 Star V-Star 1300 Deluxe Unveiled

    Yamaha has introduced a new 1304cc bagger to its Star Motorcycles lineup. The new 2013 Star V-Star 1300 Deluxe comes with hard luggage, batwing fairing and audio and navigation system but at a impressively low $13,690 price. Powering the Deluxe is the same 80 ci liquid-cooled V-Twin engine with computer-controlled twin-barrel fuel injection used in […] more
  • Harley-Davidson Dealers Top 2012 Pied Piper Prospect Satisfaction Index

    Harley-Davidson dealerships topped the rankings for the 2012 edition of the Pied Piper Prospect Satisfaction Index, an industry benchmarking study examining how well dealerships treat customers, and turning shoppers into buyers. The Pied Piper PSI rated different manufacturers’ dealerships in a number of categories to produce an overall score. The study was conducted between July […] more
  • Custom Stratoliner on the Auction Block for Charity

    Star Motorcycles will be auctioning this Stratoliner Deluxe at the annual STAR Days rally in Reno, Nevada this July. Proceeds from the auction go to Feed the Children charity. The custom 2010 Stratoliner Deluxe wears a Benny Flores paint job, PM wheels, fairing lowers, a Garmin Zumo 665 GPS unit as well as a variety of […] more
  • Star’s $11K Charitable Donation

    Given the choice of what motorcycle to ride when surrounded by bikes including the VMAX, Raider SCL and the rest of the 2012 Star model line-up will usually leave the V Star 250 unchosen. An ingenious idea at a recent Star press junket, however, ensured a journalistic derriere in the 250’s seat by making it […] more
  • Low and Mean V Star 950 Sweepstakes

    Star Motorcycles is giving away this customized V Star 950 to one lucky motorcycle enthusiast. The sweepstakes runs from April 16th to November 1, 2012. Entering to win entails nothing more than submitting your contact information at The custom V Star 950 is the product of Chris Hagest of Low and Mean in Lake […] more
  • Yamaha and Star Riding Assc. Set For 5th Annual Feed the Children Food Drop

    Yamaha Motor Corp., U.S.A., along with the Star Touring and Riding association, join forces for the fifth year to support the charitable organization Feed the Children in a food drop to benefit needy Orange County, Calif., residents. The event takes place today, Friday, November, 18th. More from Yamaha on the food drop: Each year, Yamaha’s employees donate […] more
  • Yamaha Recalls V Star 950, V Star 1300 and Super Tenere For Possible Fuel Leak

    On Oct. 28th, 2011 Yamaha filed a recall campaign with the NHTSA (campaign ID number: 11V533000)  regarding possible fuel leaks on 2009 thru 2012 model-year V Star 950 and V Star 950 Tourer manufactured October 2008 through August 2011. The recall also includes the 2007 V Star 1300 model with manufacture dates August 2006 to March […] more
  • US Motorcycle Sales First Half 2011 Results

    The U.S. motorcycle industry saw a 4.6% decrease in year-on-year sales over the first six months of 2011, thanks mostly to a 17.3% drop in ATV sales. Motorcycle and scooter sales however saw a 1.7% bump in the first half . Unfortunately, most of that gain in two-wheeled vehicle sales was due to a strong […] more
  • Yamaha Introduces 2012 V Star 950 and V Star Tourer

    Yamaha revealed the first 2012 models from its Star Motorcycles brand of cruisers, the V Star 950 and V Star 950 Tourer. The 2012 V Star 950 (and the more touring-oriented V Star 950 Tourer) is powered by a fuel-injected air-cooled 942cc 60 degree V-Twin engine with a five-speed transmission. Yamaha estimates fuel economy at […] more

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