Now approaching its sixth year, The One Motorcycle Show has quickly become a popular event for custom motorcycle builders. But a half-dozen years hasn’t caused the event or its founder, Thor Drake, to take themselves too seriously, as this week’s video attests. Drake and the See See Motor Coffee Co. spoof the custom motorcycle scene (Because sparks make it look … legit!) to promote this year’s show.

Pictures From The One Motorcycle Show 2014

The One Motorcycle Show runs Feb. 13-16 in Portland, Ore. Admission is free, so if you’re in the area, drop by and check it out.