They don’t do a lot of advertising at Aerostich. Instead, proprietor Andy Goldfine lets the product speak for itself, mostly by keeping the US motojournalist corp well-supplied with his suits. Once you’ve worn one a bit, it can feel weird to ride any distance in anything else. There’s more competition than when he began the business decades ago, but something about the one-piece Roadcrafter’s versatility, toughness, and wide range of uses in all kinds of environments keeps lots of long-time customers coming back, while still adding new converts, too.
Also, there’s just something about hand craftsmanship that attracts people trapped in the disposable consumer goods era, and hand tailoring. The latest version of the Roadcrafter, the R-3 that we witness being put together here from start to finish, comes in 60 standard sizes; from there, it can be expanded, contracted, lengthened or shortened as needed. There’s also no need to feel guilty about the skilled workers doing that tailoring, either, many of whom have been proud Aerostichers for decades. Their names ride along with you, handwritten on a textile panel sewn inside every suit.
Even if you’re not interested in an R-3, this new 16-minute video’s as fun to watch as any How It’s Made episode, and the music is nice and relaxing too. Is that Brahms? Thrill to the computerized laser cutter! Swoon at the waterproof tape applier! Be terribly frightened at how close Mari’s fingers come to that industrial sewing machine needle…
Say, I think that’s my new gray and yellow R-3 on the rack at 10:04!
Find out more about Aerostich and the gear they sell.