Damon Motors Is Completely Changing The Way We Look At Electric Motorcycles

Troy Siahaan
by Troy Siahaan

Damon's mixing it up with two new models, a central platform, machine learning, and a subscription plan

Damon Motors is making a big splash in the electric motorcycle world today with the announcement of two new models – the HyperSport HX and HyperSport SE, now available for pre-order – both centered around the company’s proprietary HyperDrive battery/motor/controller unit which comprises the central component of the motorcycle’s frame. However, while that in itself is newsworthy, Damon is further making waves with its cloud-based 360-degree CoPilot safety system and the subscription service it’s providing with the backing of FreedomRoad Financial, meaning you don’t have to worry about owning a piece of equipment that’s obsolete by the time you get home.

We understand if you’re naturally suspicious of electric motorcycle companies. Plenty have come and gone, many of them making big claims about what their machines can do. Some have even shown great promise with lots of potential, only to see funding dry up and the doors close. To date, there seems to be only three major players with any sort of staying power: Zero, Energica, and Harley-Davidson.

The HyperSport SX and HyperSport SE will be Damon’s initial offerings, but unlike other brands that unveil their flagship model first, the SX and SE – and their lower price tags – represent the base models of the HyperSport range.

That said, when asked, Damon founder and CEO Jay Giraud said he expects to start delivering models by approximately 2022. Maybe earlier. Since we can’t predict the future, let’s assume this is all true, because if so, this is a lot to digest and could be groundbreaking. So, let’s break it down one-by-one.

HyperSport and HyperDrive

Damon’s first two models, the HyperSport SX and HyperSport SE, are sport-styled motorcycles offering a trio of technologies as yet seen in motorcycling – or at least not to this level. The first is the Shift system. This has nothing to do with changing gears, obviously, since the Hypersports don’t have transmissions. Instead, the Shift system changes the position of the bars and pegs (via servo motors, we assume) higher or lower to suit the riding conditions. All at the push of a button. With the bars low and the pegs high you can tackle a curvy road, or flip it the other way and you can have a (relatively) comfortable commute to the office – assuming you’re still going to one these days.

This illustration of the HyperDrive central platform shows how this structure comprises the primary “frame” of the motorcycle. At the front you have the headstock the forks attach to. If you look carefully, you can see the swingarm pivot, and in the middle you have the modular battery, motor, and inverter. Those flying cylinders represent the modularity of the battery pack for higher or lower capacity.

The next two are integrated into Damon’s CoPilot warning system. Using radar, cameras, and sensors embedded within the motorcycle, all Damon motorcycles are scanning and monitoring the road in full 360-degree view, watching out for any potential hazard. Once one is detected, the rider is alerted via lights, vibrations in the handlebar, or a display in the dash. In the event of an evasive maneuver (or a crash), the bike will capture the event details and transmit it to the cloud, where machine learning and AI can study the circumstances and refine its protocols so other Damons on the road can recognize threats faster and alert the rider sooner.

As for the HyperSports themselves, the underpinnings of all Damon motorcycles will be what it calls the HyperDrive. As mentioned before, since the HyperSports are monocoque chassis, HyperDrive is the name given to the central structural component that makes up the “frame” and embodies the liquid-cooled battery, 16,000 rpm motor (rated at over 200 hp and 200 nm of torque), 6.6 kW integrated charger, and proprietary 150+kW inverter. Even the swingarm pivot is part of the structure as well.

These drawings show the evolution of the HyperDrive, along with its central placement within the motorcycle.

As far as the battery goes, its modular design allows Damon to add or subtract cells to achieve capacities ranging from 11 kWh, 15 kWh, and 20 kWh. The energy-dense pack comes in at over 200Wh/kg, which rivals those used by the 800-lb giant in the EV space – Tesla. Naturally, range estimates will vary widely depending on battery capacity and the rider’s right wrist, but Damon says the HyperSport SE can achieve 100 miles on a charge, and a top speed of 120 mph. The SX version gets slightly more of both; 150 miles and 155 mph top speed. Thankfully, all Damons will be capable of charging at Level 1, Level 2, and DC fast charge stations.

Beyond the electronic components, other details about the SE and SX are a little sparse. Damon hasn’t revealed which brake or suspension components will be used, though studying the photos floating around the Damon website shows what appears to be a Yamaha YZF-R1 swingarm and likely an R1 front end as well. It’s doubtful these components will make it to final production, however. (UPDATE: Damon representatives tell us the swingarm will be a proprietary design and the images on the website are old.)

Pricing and subscription

Apart from range anxiety, price is always the sticking point when it comes to electric motorcycles. With the HyperSport SE and SX, however, and their price tags of $16,995 and $19,995, respectively (before state and federal incentives), the pricing doesn’t seem outrageous and falls relatively in line with others on the market.

What’s particularly interesting is the subscription service with FreedomRoad Financial. “It’s like a cell phone,” says Giraud, or a lease in automotive terms. With 24-, 36-, or 48-month plans, you can ride a Hypersport for the duration of the term without worrying about obsolescence, then trade it in for a new one when you’re done. Clearly, there are certain exceptions and conditions, especially in the case of a crash, but the premise seems promising. Even if Damon and FreedomRoad haven’t yet fleshed out all the details.

On paper anyway, the HyperSport models have us very intrigued. And it goes without saying that we can’t wait to throw a leg over one when the time comes. For now anyway, we’ll have to settle with the information we have. Interested parties can go to the Damon website to place a $100 refundable reservation.

Damon’s complete press release is below.

Damon Unveils HyperDrive Multi-Variant Powertrain; Releases Two New Electric HyperSport Models

Damon Motors today released details of HyperDrive, the world’s first 100 percent electric, multi-variant powertrain platform that redefines motorcycle performance, safety and design. As a platform for future Damon motorcycles, HyperDrive is a monocoque-constructed, high-voltage powertrain that a wide range of models and submodels can be built upon.

To showcase the HyperDrive platform, Damon has announced the release of two new motorcycle models for pre-order: HyperSport SX and HyperSport SE, each with HyperDrive at their core. Configured with 15kWh, the HyperSport SX delivers more than 150 miles range and 150 horsepower from its HyperDrive, while the HyperSport SE with 11kWh boasts over 100 miles range and 108 horsepower.

In partnership with FreedomRoad Financial, Damon has also announced a revolutionary subscription plan offering for all HyperSport models. Customers can choose from 24, 36 and 48-month subscription plans with a guaranteed residual value, (conditions apply, with normal wear-and-tear) providing customers the freedom to exchange their HyperSport for updated models at the end of the term. As hardware gets updated, customers can always expect next-generation technology without the hassle and trade-in losses that occur with legacy dealerships and brands.

“As we at Damon continue to reinvent two-wheel mobility, HyperDrive lies at the heart of our innovation,” said Jay Giraud, founder & CEO at Damon Motors. “HyperDrive serves as the nucleus of our creations and will allow us to further evolve our technology and continue to introduce the world’s most exciting and groundbreaking electric motorcycles.”

“Damon continues to electrify the entire motorcycle industry with unprecedented features and next-generation technology that sets it apart from the competition,” said Rob Enderle, principal analyst at Enderle Group. “The Damon team has set a new standard in modern motorcycling with its ongoing commitment to maximizing all aspects of its motorcycles from the ground-up to deliver an unparalleled riding experience.”

HyperDrive is optimized for maximum performance, design and safety.


  • 450 Nominal Volts – HyperDrive is the first-of-its-kind, all-electric powertrain designed as a platform to usher in the future of motorcycling.
  • High-Energy Pack – Liquid-cooled and thermally managed high-energy pack enables a multitude of battery capacities for various future motorcycle models and supports the HyperSport SE with 100 miles range, SX with 150 miles range, and HS and Premier with 200 miles range.
  • Track-Ready Performance – Using industry-leading cells delivering over 200 Wh/kg pack level density, all HyperSport models can deliver track-ready performance with a >3C continuous discharge to the ultra-dense, direct-oil-cooled, 6-phase internal permanent magnet (IPM) motor.
  • Lightweight Motor Spinning at a peak 16,000 rpm and capable of delivering over 200 hp and 200 nm of torque, HyperDrive’s motor weighs in at just 48 lbs.
  • 6.6 kW Integrated Charger – Developed in-house, HyperSport can charge at ubiquitous level 1 and level 2 public charging stations found around the world and is also capable of 25 kW DC fast charging in under 45 min. It can also be charged at home on 110V outlets.
  • Proprietary 150+kW Inverter – Allows Damon to control traction, engine braking and performance like never before with proprietary algorithms and a unique safety-focused architecture.

Design – Battery as a structural element
Damon’s HyperDrive includes the most energy-dense pack in transportation at over 200Wh/kg, but that has not stopped Damon from pursuing every opportunity to increase range and performance.

  • Designed for Performance – Damon has rigorously focused on optimizing HyperDrive’s final form factor, which plays a crucial role in the HyperSport’s overall performance. The company’s focus on aerodynamic design, using extensive wind tunnel testing to reduce drag, enables Damon to deliver more speed, acceleration and range than its competitors.
  • Slim Design – To achieve the slipperiest profile possible, the pack’s total cell count, cell orientation and layout, heat dissipation materials, optimization of liquid-cooling performance, and material selection are all engineered to create the slimmest possible battery pack, without compromising energy density or output.
  • Dual Purpose – To further reduce weight, HyperDrive is engineered to act as a structural component of the motorcycle itself. The battery enclosures not only optimize weight distribution for high-speed stability and handling, but also act as the motorcycle’s load-bearing frame. This saves both weight and cost, and further reduces bulk, compared to conventional framed motorcycles.

“Motorcyclists love to see motorcycles as visual diagrams of how they work,” said Dom Kwong, CTO at Damon Motors. “We aimed to emphasize this in a modern electric powertrain for the first time. The structural aspects of HyperDrive celebrate the optimization of mechanical design and performance as its central design expression.”

As well-meaning as they are, no amount of awareness campaigns, compulsory riding lights, or neon vests have significantly reduced motorcycle accidents. Damon believes the only way to bring about a paradigm shift in motorcycle safety is through the use of disruptive technology.

  • CoPilot Advanced Warning System – Like a modern fighter jet, Damon’s 360-degree CoPilot system uses embedded radar, cameras and other sensors to track the speed, direction and velocity of dozens of objects at a time. Using an onboard neural net, it anticipates a threat to warn the rider who is then alerted with LED’s for blind-spot warnings, vibrating handlebar grips for forward-collision warnings, and displays rearward threats with a digital rear-view mirror fed by the motorcycle’s embedded, wide-angle rear-facing camera.
  • Machine Learning – Every time a rider responds to a threat warning by way of swerving or braking, the onboard system captures and tags the incident details in 360º. It then transmits data to Damon’s cloud over its embedded wireless connection, so that the system can learn to detect more threats faster over time.

“We’re on a mission to radically improve motorcycle safety,” said Jeff Sand, design director at Damon Motors. “Our core values permeate the vehicle’s design and the systems in them. From passive thermal propagation resistance in our battery packs, to redundancy in critical drive systems, to our novel CoPilot 360º collision warning system, our aim is to invent the future of motorcycle safety and performance.”

The HyperSport Family






Top Speed120 mph155 mph200 mph200 mph
Range per Charge100 miles150 miles200 miles200 miles
Onboard Charge Rate

6.6 kW and DC 19.2 kW

6.6 kW and DC 19.2 kW6.6 kW and DC 19.2 kW6.6 kW and DC 19.2 kW
4G connectivity + dataIncludedIncludedIncludedIncluded
Over-the-air software updatesIncludedIncludedIncludedIncluded
BrakesTo be announcedTo be announcedTo be announcedBrembo
SuspensionTo be announcedTo be announcedTo be announcedÖhlins
Swingarm typeTwo-sidedTwo-sidedTwo-sidedSingle-sided
Est. MSRP (before state and federal incentives)$16,995 USD$19,995$24,995$39,995
Subscription PlansPricing to be released on damon.comPricing to be released on damon.comPricing to be released on damon.comPricing to be released on damon.com
Troy Siahaan
Troy Siahaan

Troy's been riding motorcycles and writing about them since 2006, getting his start at Rider Magazine. From there, he moved to Sport Rider Magazine before finally landing at Motorcycle.com in 2011. A lifelong gearhead who didn't fully immerse himself in motorcycles until his teenage years, Troy's interests have always been in technology, performance, and going fast. Naturally, racing was the perfect avenue to combine all three. Troy has been racing nearly as long as he's been riding and has competed at the AMA national level. He's also won multiple club races throughout the country, culminating in a Utah Sport Bike Association championship in 2011. He has been invited as a guest instructor for the Yamaha Champions Riding School, and when he's not out riding, he's either wrenching on bikes or watching MotoGP.

More by Troy Siahaan

Join the conversation
2 of 11 comments
  • Meaty Midrange Meaty Midrange on Nov 21, 2020

    "...changes the position of the bars and pegs (via servo motors, we assume) higher or lower to suit the riding conditions"

    That's genius. I'm surprised none of the other manufacturers have done it before.

  • Vincent Swendsen Vincent Swendsen on Nov 22, 2020

    No mention of ABS, Traction control, Rider Modes or Adjustable regen.