Dainese Will Now Be Distributed by Tucker Powersports in North America
Well, this should definitely make it easier for us North Americans to access stylish Italian motowear…
Dainese Press Release:
The Dainese Group has signed a new distribution agreement with Tucker Powersports for Dainese and TCX motorcycle products in the US market.
Vicenza, Thursday 7th December 2022 – The agreement, in force since December 7th, will last for several years and concerns distribution in the US market through the extensive network of stores served by Tucker in the USA.
The commercial partnership between the Dainese Group and Tucker Powersport includes the distribution of all Dainese motorcycle products and the TCX shoes and boots collection.
Dainese Group CEO Cristiano Silei commented, “I’m excited about signing this agreement with Tucker Powersports, a new milestone in our journey of expansion and consolidation in North America. The US market has always played a crucial role for our Group and I’m sure that choosing a distributor with such a widespread, structured sales network will allow us to achieve increasingly ambitious goals.”
“We’re thrilled to add Dainese to our roster of great partner companies,” said Tucker President and CEO Marc McAllister. “Our dealer network will make Dainese products easily available to riders looking for high-quality riding and protective gear.”
“The range of products that this partnership brings to Tucker is outstanding,” said Tucker’s Director of Business Development Jamie Kempinski. “Dainese’s reputation for quality and their eye for style has all of us excited about adding their full motorcycle product line to our portfolio.”
Dainese is the global leader in superior quality protection equipment and apparel for motorcycling and other dynamic sports. Headquartered in Vicenza, Italy, the company employs more than 1,000 employees and is present across EMEA, APAC and the Americas. Dainese owns three powerful brands (Dainese, AGV and TCX) synonymous with innovation and technical excellence. It is present in 96 countries through long-standing relationships with top-tier wholesale partners, 36 directly operated destination stores and a direct e-commerce channel.
About Tucker Powersports
Featuring the most powerful portfolio of parts, accessories and apparel brands in the powersports industry, Tucker distributes top brands and offers its own brands, including Answer, Biker’s Choice, BikeMaster, Bully Locks, CoverMax, DragonFire Racing, FirstGear, Kuryakyn, ProTaper/ProTaper Sport, QuadBoss, Speed and Strength, and TwinPower.