Motorcycle Industry Council Swings Into Action!
Longtime motorcycle industry thinktank the MIC has noticed Americans aren’t buying quite as many motorcycles as they once did – prior to the Great Recession of a decade ago, anyway – and has decided to take not-so-swift action by hiring The Centauric Group to get to the bottom of why the heck not?
“This is not designed to be a quick fix, nor is it just about sales,” said Chuck Boderman, MIC vice chair, and vice president, motorcycle division, American Honda Motor Co., Inc.
To us, this sounds like the kind of project that could keep people with advanced degrees busy for quite some time, and will require lots of meetings and strategic planning.
“Centauric has committed an impressive multi-disciplinary team of behavioral scientists, engineers, and business consultants, and takes a unique approach to problem-solving. We are excited to be working with them on this critical initiative,” said Paul Vitrano, MIC board chair and senior assistant general counsel at Indian Motorcycle and Polaris Inc.
From its suite of offices in tony La Jolla, California, Centauric’s site says it “offers an array of consulting services specifically targeting the challenges facing today’s leaders and their organizations. From Fortune 100 companies to start-ups, across sectors from financial services to high-tech and healthcare, we help clients survive and thrive at pivotal moments.”
Good luck MIC and Centauric! We eagerly await the next motorcycle boom.
MIC Press Release: