Honda Launches #WhatLiesBeyond Campaign

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Honda continues the trend with teaser videos prior to launching a new model. #WhatLiesBeyond.

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Honda Launches #WhatLiesBeyond Video Campaign
Five-episode series will promote a 2018 model-year announcement

American Honda recently launched a five-video series intended to drive excitement surrounding the autumn global unveiling of an important 2018 motorcycle model.

The initial episode, which went live last week on Honda’s powersports website and social-media channels, explores the motivation behind riders exploring unknown roads and seeking out new experiences aboard their motorcycles. It features inspiring action and lifestyle footage of a disparate collection of Honda models, while a voiceover concludes, “We know home, but what we don’t know is what lies beyond.” The video closes with the #WhatLiesBeyond hashtag and the date 10.24.17, which is when the new model will be revealed.

“It’s always a thrill to kick off a new marketing campaign, and we think the first episode in this video series is entirely worthy of the significant 2018 model that it’s intended to promote,” said Lee Edmunds, Manager of Powersports Marketing Communications at American Honda. “We’re proud to showcase our products’ features and benefits, but sometimes it’s nice to take a step back and simply celebrate the act of riding a motorcycle. We look forward to releasing episode 2 next month.”

American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the U.S. American Honda’s Motorcycle Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to

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