Harley-Davidson Reveals 2017 Pink Label Collection and Program
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Harley-Davidson firmly believes that nobody rides alone, on the road or through life. That commitment is behind the Harley-Davidson Pink Label Collection, a program inspired by the struggles and courage of riders and passengers who’ve been impacted by breast cancer.
The 2017 Harley-Davidson Pink Label Collection is a special product offering of 37 items, each featuring hot-pink trim and a special pink ribbon label or logo that represents the purpose behind the purchase of each item. At least three percentof the proceeds from sales of the Harley-Davidson Pink Label Collection is donated to partner organizations offering education and support to breast cancer survivors. Since its launch in 2010, the Harley-Davidson Pink Label program has donated more than $2 million dollars for the program partners.
“Pink Label gives everyone in the Harley-Davidson community the power to make a real difference,” said Claudia Garber, Harley-Davidson Marketing Manager. “Harley-Davidson has made a year-round commitment through the Pink Label Program and our dealers to both support those impacted by breast cancer, and to inspire others to do the same.”
Harley-Davidson Pink Label Collection program partners offer national reach and a distinct type of care:
- ABCD: After Breast Cancer Diagnosis offers free peer-to-peer mentoring starting with a Helpline staffed by breast cancer survivors and collaborates with the Walter Reed Medical Center and others to train mentors nationwide.
- National Breast Cancer Foundation provides help through early detection, education, and support services and offers the number one breast cancer app in iTunes, “Beyond the Shock.”
- Young Survival Coalition focuses on serving the unique needs of women under the age of 40 who are facing breast cancer.
New Harley-Davidson Pink Label Collection Apparel and Gear
The new Pink Label Stitched Fleece Jacket (P/N 98579-17VW, from $110.00*) offers a contrast in texture with stitched overlay panels of ripstop front and back. The body is cozy black polyester bonded micro-fleece that’s anti-pilling to look great for the long haul. The extended cuffs have thumbholes to help keep hands warm. The hem is adjustable with a bungee-and-toggle located inside two hand warmer pockets. A Pink Label medallion is affixed to the front hem. Offered in XS to 3W plus Petite and Tall sizes.
Straight from the urban jungle, the new Pink Label Leopard Accent Hoodie (P/N 99129-17VW, from $80.00*) features a pink leopard-print lining in the hood. The cotton/ploy blend burnout fleece is washed for a worn appearance, with contrasting raglan sleeves and raw-edge seams. The Pink label logo is placed on the front kangaroo pocket. Printed graphics are embellished with rhinestones. Offered in XS to 3W sizes.
Pink leopard print lines the placket, cuffs and side slits of the new Pink Label Waffle Knit Henley (P/N 99145-17VW, from $65.00*), a soft, comfortable shirt executed in cotton/poly blend fabric. The raglan sleeves, collar and button placket contrast with the body. The Pink Label woven label is on the front left hem. Graphics on the front and back are printed, with rhinestone embellishment on the back. Offered in XS to 3W sizes.
A shell made of fiberglass and Spectra fibers makes the new Women’s Pink Label Ultra-Light Half Helmet (P/N 98326-17VX, $230.00*) very strong and very lightweight – at just 1 pound 12 ounces this is the lightest women’s helmet offered by Harley-Davidson. It features the adjustable Comfort Dial system for perfect comfort every time you put it on. The antimicrobial liner fights odors and is removable and washable to make it easier to keep the helmet fresh, and it has speaker pockets that will fit Harley-Davidson headsets. The stylish, low-profile visor is removable. Offered in 2XS to 2XL sizes.
Visit h-d.com/pinklabel to learn more and shop the full line of options. Pink Label and Harley-Davidson MotorClothes apparel are available at more than 750 authorized retail locations in the United States and online.
*Manufacturer’s Suggested Retail Price (MSRP), excluding taxes and shipping. Prices at local dealerships may vary
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