US Motorcycle Sales Up 6.7% in Q1 2012

Dennis Chung
by Dennis Chung
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us motorcycle sales up 6 7 in q1 2012
us motorcycle sales up 6 7 in q1 2012

The Motorcycle Industry Council reports U.S. motorcycle sales increased 6.7% over the first quarter of 2012.

According to the MIC’s latest quarterly report, American consumers purchased 109,425 motorcycles in the three months ending March 31, 2012, compared to 102,547 units the year before.

The MIC also reports ATV sales have increased for the first time in years, increasing 5.0% to 50,107 units. ATV sales have been fading as consumers looked to side-by-side instead. The MIC does not report side-by-side sales however.

Off-road motorcycle sales continue to decline, with dealers selling 6,697 units over the quarter. Dual-sports, street bikes and scooter sales however continue to rise, though the industry still has a ways to go to reach the levels seen before the economic downturn.

2012 Q1 Figures from the Motorcycle Industry Council
Type2011 Q12012 Q1Change% Change
Dual Sport6,6977,549+852+12.7%

[Source: MIC]

Related Reading
MIC Forecasts Decline in US Motorcycle Sales for 2012
2011 US Motorcycle Sales Results
US Motorcycle Sales Up 7.2% in Q1 2011

Dennis Chung
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