US Motorcycle Sales Up 6.7% in Q1 2012
The Motorcycle Industry Council reports U.S. motorcycle sales increased 6.7% over the first quarter of 2012.
According to the MIC’s latest quarterly report, American consumers purchased 109,425 motorcycles in the three months ending March 31, 2012, compared to 102,547 units the year before.
The MIC also reports ATV sales have increased for the first time in years, increasing 5.0% to 50,107 units. ATV sales have been fading as consumers looked to side-by-side instead. The MIC does not report side-by-side sales however.
Off-road motorcycle sales continue to decline, with dealers selling 6,697 units over the quarter. Dual-sports, street bikes and scooter sales however continue to rise, though the industry still has a ways to go to reach the levels seen before the economic downturn.
| 2012 Q1 Figures from the Motorcycle Industry Council | ||||
| Type | 2011 Q1 | 2012 Q1 | Change | % Change |
| ATV | 47,702 | 50,107 | +2,405 | +5.0% |
| Dual Sport | 6,697 | 7,549 | +852 | +12.7% |
| Off-Hwy | 18,725 | 17,473 | -1,252 | -6.7% |
| On-Hwy | 70,879 | 77,103 | +6,224 | +8.8% |
| Scooter | 6,246 | 7,300 | +1,054 | +16.9% |
| Motorcycle Sub-Total | 102,547 | 109,425 | +6,878 | +6.7% |
| Grand Total | 150,249 | 159,532 | +9,283 | +6.2% |
[Source: MIC]
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2011 US Motorcycle Sales Results
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