Polaris Reports Q2 2011 Results – Victory Sales Revenue Up 99%!

Dennis Chung
by Dennis Chung

Polaris Industries reported a 99% increase in on-road vehicle (i.e. Victory Motorcycles) sales, and a 90% increase in overall net income over the second quarter of 2011.

For the quarter ended June 20, 2011, Polaris reported $30.9 million in product sales from its on-road division which consists primarily of Victory Motorcycles. That is nearly double the $15.5 million reported in the same quarter of 2010.

Victory’s North American unit sales were up 40% over the second quarter, while the rest of the heavyweight cruiser and touring industry saw only a single-digit increase in U.S. sales. Sales outside of North America increased by 34%.

Overall, Polaris reported all-time record second quarters in both sales ($607.9 million) and net income ($48.7 million).

[Source: Polaris]

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Polaris Reports Q1 2011 Results

Dennis Chung
Dennis Chung

Dennis has been a part of the Motorcycle.com team since 2008, and through his tenure, has developed a firm grasp of industry trends, and a solid sense of what's to come. A bloodhound when it comes to tracking information on new motorcycles, if there's a new model on the horizon, you'll probably hear about it from him first.

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