Victory to sponsor Buffalo Chip

Aug. 12 is Victory Night

By Motorcycle.Com Staff, Jul. 15, 2010
Victory Motorcycles announced its sponsorship of the Legendary Buffalo Chip during the 2010 Sturgis Rally.

The Medina, Minn., manufacturer is returning as official sponsor for the festival, and for the first time, it’s bringing the Victory Riders Association which will hold its Sturgis party Aug. 12 at the Buffalo Chip.

“We know Victory riders are going to enjoy their experience at the Legendary Buffalo Chip, the epicenter of the Sturgis Rally,” says Robert Pandya, Victory external relations manager. “Following a beautiful ride from Deadwood, Victory riders will be treated to a special reception with dinner, celebrities and a private tour of Michael Lichter’s famed Motorcycles As Art Exhibition. It’s going to be ‘Victory Night’ onstage, with special surprises for Victory riders.”

Ozzy Osbourne and Jason Aldean will headline Victory Night. Other acts scheduled for Buffalo Chip during the Sturgis Rally include Bob Dylan, ZZ Top, Motley Crue, The Guess Who, Kid Rock, the Scorpions, the Doobie Brothers and Dave Mason.

Victory will base its fleet of motorcycles for VIPs at the Buffalo Chip. Victory will loan its bikes to musicians, celebrities and other VIP riders during the rally. Victory will also sponsor the Aug. 9 Legends Ride which raises funds for Sturgis-area non-profit organizations.

“Victory Motorcycles are adventurous and non-conformist, which fits our customer base perfectly,” says Lon Nordbye, sponsorship director of the Buffalo Chip. “As avid Victory riders ourselves, we are proud to partner with Victory to host Victory riders from across the nation for one very special night at the Legendary Buffalo Chip.”

Registration for the VRA Sturgis Party are available through the Victory Motorcycles website.