Victory sales drop in first quarter

Sales down 49% from 2008

By Motorcycle.Com Staff, Apr. 16, 2009
Victory motorcycle sales during the first quarter 2009 fell a whopping 49 percent compared to the first quarter 2008. Motorcycle sales accounted for $13.8 million this quarter, compared to $27.3 million one year ago.

“This decrease reflects the planned reduction in shipments of Victory motorcycles to dealers in North America during the first quarter 2009 in the Company’s effort to assist dealers in reducing their inventory levels in response to the weak overall market conditions,” Victory says in a release.

Victory dealer inventory levels are 24 percent lower at the end of the first quarter 2009 than at the end of the first quarter 2008.

According to Victory, retail sales trends in the North American motorcycle industry for heavyweight cruiser and touring motorcycles over 1400cc continued to be weak during the first quarter 2009 declining in the low double digit range with Victory retail sales declining slightly more than the industry.”

“While the outlook for the remainder of 2009 remains challenging, we continue to proactively take steps to streamline our business and optimize our cost structure,” says Polaris CEO Scott Wine. “Moreover, our strategic initiatives are beginning to gain traction and positively impact our results.”

Polaris ATV and side-by-sales also fell 19% from $264.5 million to $215.5 million, while snowmobile sales also fell 13% from $9.4 million to $8.2 million.