Victory Reports Q3 2010 Results
Sales up 116% despite weak market
According to Polaris’ third quarter report, its on-road division, which consists almost entirely of Victory Motorcycles, produced $20.1 million in sales, more than double the $9.3 million in sales from the same quarter in 2009.
Unit sales in North America increased by over 50% in the third quarter despite a weak market for heavyweight cruisers and touring motorcycles. Sales outside North America were even stronger, with Polaris reporting an increase over 100% compared to the same quarter in 2009. Demand was high across Victory’s entire line-up, with the Cross Country and Cross Roads performing well in particular.