Victory Motorcycles to Expand to India
American manufacturer reportedly planning 2012 launch
According to Indian news outlet Business Standard, Victory will bring its cruisers and touring motorcycles to the lucrative Indian market. Victory and its parent company Polaris Industries have made no official announcement but Business Standard reports Victory is completing a market analysis of India and making plans to take part in the biennial Indian Auto Expo in 2012.
During Polaris’ 2010 fiscal report, Chief Executive Officer Scott Wine said the company had made several investments in markets like India.
“In addition to our record financial performance, we made several strategic investments in the business during 2010 that position us for future growth, including investments in China, Brazil and India, and a small powertrain acquisition in Europe,” said Wine.
Victory will reportedly make its formal Indian launch in the second half of 2012 by importing assembled units and, if that initial run is successful, will set up an assembly plant to avoid India’s high import duties.
Victory’s primary competitor in India will be Harley-Davidson which has an assembly plant in Haryana, India. Kawasaki, Honda, Suzuki and KTM (which is partially owned by India’s Bajaj Auto) also have assembly plants in India. Other manufacturers such as Ducati, Aprilia and Hyosung are currently importing their products to India.