Troy Lee producing Steve McQueen Helmet

Limited edition helmet part of 3-year licensing agreement

By Motorcycle.Com Staff, Jan. 08, 2010
Troy Lee Designs is producing a new limited edition motocross helmet in tribute of Hollywood legend Steve McQueen.

The first product under a three-year licensing agreement with McQueen’s estate, the helmet will be worn by the Troy Lee Designs- sponsored race team of Wil Hahn and Cole Seely at the AMA Supercross season opener, Jan. 9 at Angel Stadium in Anaheim, Calif.

The star of such films as “The Great Escape”, “The Getaway” and “Bullitt”, McQueen also appeared in and helped financed the Academy Award-nominated documentary “On Any Sunday”. McQueen was an avid motorcycle racer, competing in the Baja 1000 and representing the United States in the 1964 International Six Day Trial. The Motorcycle Hall of Fame inducted McQueen in 1999.

Troy Lee Designs will produce 700 units of the Steve McQueen helmet.

“I have looked up to Steve McQueen my entire life,” says Troy Lee. “I have always held great respect for him and everything he represented. I am truly excited to forge this relationship and look forward to designing a collection that represents Steve’s timeless style and personality.”

Troy Lee Designs will produce 700 units, each retailing for $525, beginning in June.

“My dad was an avid motorcyclist and huge supporter of the sport,” says Chad McQueen, the actor’s son. “It’s great to see his love for motorcycling live on through new limited edition helmets.”