New AMA program airing on SPEED
AMA Pro Prime Time debuts March 21
AMA Pro Prime Time premieres March 21 and will air Saturday night at 10 or 11 p.m. ET. The program will feature flag-to-flag coverage of every American Superbike and Daytona Sportbike race with coverage of other road racing classes as well as highlights from other AMA racing series. Each episode will range from one to three hours in length depending on weekly content and races will be broadcast within a week or two of actual event.
“This is a landmark day for AMA Pro Racing television in that it combines the best of both worlds for our dedicated fans,” says Roger Edmondson, president of AMA Pro Racing. “For the first time, viewers will know exactly when and where to tune in to not only see AMA Pro Racing but also get the latest news and information through an in-studio component that has rarely been coupled with flag-to-flag racing in the past.”
Programming will include a studio show hosted by Ralph Sheheen, featuring in-studio guests, expert analysis, news announcements and new motorcycle unveilings. The race coverage team will be led by play-by-play announcer Leigh Diffey, pit reporter Greg White and an analyst to be named.
“This effort was a true collaboration between SPEED and the new leadership at AMA Pro,” says SPEED President Hunter Nickell. “We are psyched to be able to deliver weekly appointment television to this extremely passionate audience.”
SPEED will also air live coverage of the Daytona Sportbike season opener, the Daytona 200, March 6 at 8:30 p.m. ET. The season-opening American Superbike race will be featured in the premiere episode of AMA Pro Prime Time.
“We can’t recall a previous example of such a multi-faceted motorcycle program and we are honored to move forward with this innovative offering in partnership with our colleagues at SPEED,” says Edmondson. “They obviously share our dedication to AMA Pro Racing and we want to thank them for the support as we work together to build the profile and audience of major league motorcycle racing in this country.”